— Blog
Marketing / Brand Development
Brand Videos – What are they and why should you do one?
Brand VideosWhat are they and why should you do one? Brand Videos Brand...
How To Write A Mission Statement
How to Write a Mission StatementThrough this exercise, we hope to give a...
How to Write a Value Proposition
How to Write a Value Proposition StatementWith this post we will show you...
The Five P’s of Marketing
The 5 P's of MarketingIn the world of marketing there’s an old principle...
Storytelling In Marketing
Storytelling in MarketingTelling a story about your brand or business can...
Market Research and You: Collecting, Analyzing, and Applying Data
Market research is important to understanding who your target market is...
— Blog
Website Design
Website Design for The Golden Greek Restaurant | New Bedford, MA
Spectrum Marketing Group is pleased to announce the release of our latest...
Website Design for Russel D. Luiz | New Bedford, MA
Spectrum Marketing Group is pleased to announce the release of our latest...
Website Design for Quinn Sullivan Music | New York, NY
Spectrum Marketing Group is pleased to announce the release of our latest...
Website Design for PIP Consulting Group | Trumbull, CT
Spectrum Marketing Group is pleased to announce the release of our latest...
Website Design for Her Space | East Providence, RI
Spectrum Marketing Group is pleased to announce the release of our latest...
Website Design for Countryside Child Care | Rochester, MA
Spectrum Marketing Group is pleased to announce the release of our latest...
— Blog
Video Production
Video: An Evolving Marketing Tool
Video: An Evolving Marketing Tool Deciding how you market and advertise...
Now offering Drone Aerials & Video Walkthroughs!
We are excited to now be able to bring some exciting new services to our...
5 Reasons Why We’re Ranting About Branded Web Video!
Branded web video? What is it and why should you care? Well if the...
Video Speaks Louder Than Words!
According to a May 2013 forecast by www.cisco.com, "Nearly 70% of all...
Are You Guilty of Media Gratification?
Once upon a time any advertising that centered on the owner of a company...
Moving Pictures Move Sales!
Lights! Camera! Action! Everybody loves good commercials. Yes, even...
— Blog
Graphic Design
Five Steps To An Effective Logo Design
Five Steps To An Effective Logo Design Creating an effective logo design...
Collaboration & The Pieces Needed to Make a Winning Logo Design
Starting from scratch may be challenging when making a logo design for...
Spectrum Releases New iProtect Door Brochure
Graphic Design Spotlight: We worked with iProtect Home Defense to develop...
Logo – Word
The word logo comes from the Greek word logos. It means, word, speech or...
Spectrum Releases New Brochure For Brownell Boat Stands
[su_vimeo...
Logo Repair and Restoration
If you have no idea where your original business logo files are or, have...
— Blog
Latest Posts
Win a Free Video!
Any business or non-profit...
Are you a marketing do-it-yourselfer?
The Importance of Maintaining Your Social Media Accounts
The Importance of Maintaining Your Social Media Accounts Social Media...
Do you own your website?
Trade Shows, Best Practices and Ideas
First of all, there is no substitute for a face-to-face meeting with...
Logo Repair and Restoration
If you have no idea where your original business logo files are or, have...
Greater New Bedford Home Show 2016
It's almost that time of year again. Spring is near and so is the 2016...
Spectrum Marketing Releases New Website for Reliable Solar Solutions
Web Design for Reliable Solar Website Design Reliable Solar Solutions...
Free Seminar! The Future of Online Marketing
Have you heard about Programmatic Media Buying? Well, if your business...
Now offering Drone Aerials & Video Walkthroughs!
We are excited to now be able to bring some exciting new services to our...
Programmatic Media Buying Seminar Aug 26th
Have you heard about Programmatic Media Buying? Well, if your business...
What is Remarketing?
What is remarketing? Have you ever visited a website to check out a...
Join us at the Z!
Spectrum Marketing Group will be sponsoring the Curious George show at...
We’re Hitting the Road!
This summer, we're hitting the road and bringing our expertise and advice...
How to build an effective small business website
Learn all of the elements that should go into the web design process...
Branded Web Video – What’s It All About
Here’s something to think about. Invodo, a visual commerce research...
Media Buying for Today’s Business – Ah, to Be Where Your Customers Are!
Okay, it's called Programmatic Media Buying. And, although it sounds...
5 Reasons Why We’re Ranting About Branded Web Video!
Branded web video? What is it and why should you care? Well if the...
Are Visitors to Your Website Looking or, Ready to Buy?
Most people, web browsing prospects especially, who are searching the web...
Video Speaks Louder Than Words!
According to a May 2013 forecast by www.cisco.com, "Nearly 70% of all...
Best 2015 Superbowl Ads
Budweiser "Lost Dog" Loctite "Postitive Feelings" BMW "Newfangled Idea"...
SEM Conversion Tracking
Did you ever want to know which of your keywords are converting the best...
It’s Time to Redefine Your Marketing!
Marketing is defined as the action (or business*) of promoting and...
Connecting – It’s a Process!
For the want of a nail the shoe was lost, For the want of a shoe the...
2015 Southcoast Business Expo
Come join us at the 2015 Southcoast Business Expo, the largest business...
Cats, Dogs & Unicorns – Pay Attention!
Musings on a lifetime in advertising... Clients, account executives and...
Are You Guilty of Media Gratification?
Once upon a time any advertising that centered on the owner of a company...
Moving Pictures Move Sales!
Lights! Camera! Action! Everybody loves good commercials. Yes, even...
Spectrum Releases Brigade Youth Program Video
Brockton...
Ogres, Onions and the Creative Process
A ramble about the creative process and its challenges from an...
Eyes. Ears. Hearts. Minds and, Wallets…
They’re all connected to sales: the first sale especially. And,...
What is Responsive Web Design?
When we tell our clients that all the websites we build are now built...
A Small Business Workshop Provided by Interise
How to build an effective small business website seminar
CONTACT: Anne Fenton, MSBDC, (508) 673-9783, amfenton@msbdc.umass.edu...
Top Ten Local SEO Mistakes
First off lets start with what is local SEO? SEO is short for search...
SouthCoast Woman’s Forum – 2014
SouthCoast Woman's Forum 2014 The Greater New Bedford Chamber of Commerce...
Nothing is Free, Including Facebook
Time and time again we hear business owners talk about turning to...
The Big Problems with Small Biz Websites
Check out this cool infogrpahic from http://www.mycase.com/
Dissecting The Business Card
Check out this cool info graphic on business cards we found on pinterest...
Are you throwing money out the window on your SEM account?
If you are running keyword campaigns, pay per click or search engine...
Spectrum Marketing Group Launches Website for Picard Tiling
We recently completed a website for Picard Tiling co., of Fairhaven MA....
2014 Greater New Bedford Home Show
The 2014 Greater New Bedford Home Show will take place March 8-9 2014....
Media Buyer New Bedford MA
Many companies look to outside help when planning and negotiating their...
Spectrum Launches New Website for the Fairhaven MA Office of Tourism
We recently launched a new website for the Fairhaven, MA Office of...
SEM Whiteboard Video
Check out our latest video on Search Engine Marketing Services.
Augmented Reality & Real Estate
Check out this video to see some applications of Augmented Reality for...
Marketing 101
Free ebook – How to Build An Effective Small Business Website
Click on the link below to download our free ebook on how to build an...
Reality vs Slogan
The standard dictionary definition of slogan is: A short and striking or...
Can You SWOT This Economy Away?
Please consider these three observations of Epictetus, a first-century...
Eyes, Heart and Wallets
The old saying: the way to a man’s heart is through his stomach sets the...
Where Credit is Due
Ever wonder why some things cost what they do? When it comes to...
New Partnership Announcement – See It Now!
Spectrum Marketing Group is pleased to announce its joint venture...
Getting to the Point!
It's a more of a visual thing really. It's not about being literate or...
Augmented Reality
Augmented Reality Have you heard about augmented reality yet? If not you...
Marketing – It’s Good Medicine!
Marketing and medicine, are regarded as practices. Both engage in...
What a Business Wants is…
Not always what it needs! Some businesses rely on marketing. Others...
Goober Peas: We’re Not Talkin’ Peanuts!
Goobers, more specifically goober peas, are what Southerners call...
Spectrum Releases New Website For Pella
Project Description Spectrum Marketing Group has just released a new site...
Oxymoron: Organization
An oxymoron is a contradiction in terms. You know, jumbo shrimp or...
How to Track Marketing ROI
How to Track Marketing ROI Write it down... We are believers. Believers...
Introducing Ron Fortier – Marketing Consultant w/ Spectrum Marketing Group
Ron Fortier has a significant amount of experience in marketing and...
Yabba, Dabba Do!
Your business is using Social Media! But, what is it? What does it do?...
Pride Versus Prejudice!
Ever wonder what do Marketing Consultants do? The answer depends on your...
Video – E – Oh!
Perhaps one of the reasons that video hasn't become a greater part of...
Are You Listening?
Radio Advertising Radio is still the least intrusive medium and the most...
Permutations of Customer Happiness!
One of the things you learn in a college PSYC-101 class is this: ...
Digital Brochure for Wirepay Financial
Take a look at this brochure we designed for Wirepay Financial. [gallery...
Marketing Agency Cape Cod MA
Spectrum Marketing Group is a multimedia marketing and consulting agency...
Marketing to Your Targets and THEIR Personalities
By Jason Almeida On the journey to marketing success, a business must...
Want to boost online video viewing?
by Jason Almeida / Boosting Online Video through YouTube Subscribe...
Website Redesign – Have a Purpose
One of my favorite projects is when we have a n opportunity to redesign...
Spectrum Marketing Group Launches New Website for Xcel Brazilian Jiu Jitsu
Recently we launched a new website for Xcel Brazilian Jiu Jitsu New...
Fairhaven MA Web Designer
Fairhaven MA Web Designer Custom Website Design Fairhaven MA web...
Tracking ROI on Social Media
Tracking ROI on Social Media One of the challenges when helping a client...
Logo Evolution – changes can maintain brand
I recently came across a great info graphic displaying the evolution of...
Have You Put Your Christmas Restaurant Marketing Strategy into Action?
Christmas always seems to have a habit of creeping up on you. Before you...
Spectrum Marketing Group Joins Google Engage
Spectrum Marketing Group is pleased to announce that we have been...
Some Simple Ideas to Build Your Facebook Audience.
Some Simple Ideas to Build Your Facebook Audience 1. Post a link on your...
Tips Before Starting Your New Website
So you are thinking about starting a new website or perhaps redesigning...
Inbound vs. Outbound Marketing
So many businesses get tired of chasing new clients. They get frustrated...
Is Your Restaurant Struggling? We Can Help.
With the economy showing very little signs of recovering any time soon,...
Planning your Marketing Budget
Planning your Marketing Budget Here are a few tips to establishing a...
Is Your Website Doing You More Harm Than Good?
So you have a website, but is your website doing you more harm...
How to Quantify Your Branding Efforts…
A lot of business owners and sales and marketing reps do not know how to...
3 Steps To Building Your Audience on Facebook
Most businesses are trying to build a presence on the powerful social...
Whats the Deal With Blogging?
What is a blog? A blog is short for a web log. What a blog is can be...
Why Outsource Your Marketing?
Why outsource your marketing? There are several reason why companies and...
Graphic Artist New Bedford MA
Graphic Artist New Bedford MA Graphic Artist New Bedford MA Looking for a...
Marketing Company New Bedford MA
[av_one_full first min_height='' vertical_alignment='' space=''...
Graphic Artist Fairhaven MA
Graphic Artist Fairhaven MA Looking for an established, professional and...