So you have a website, but is your website doing you more harm than good? A lot of our clients come to us for help on driving more prospects to their website. Problem is I am not always so sure they want to spend money to drive traffic to their website.
First impressions in life are very important. It is no different with business. A unprofessional, confusing website that leaves much to be desired can leave prospects with a less than favorable view of your business. Just because they are looking for the products or services you offer, does not mean they will do business with you just because they found your website.
Imagine your website as your virtual office or store front. The impression you leave with people visiting your site should be the same you want to leave with people when they visit your place of business. Since most consumers search for businesses, products and or services online – this first impression is crucial for your internet marketing success.
Here are some tips to make your website attractive customers…
- Make sure the layout and design is clean and legible
- Know what your prospects are looking and make it easy for them to find it
- An image says a thousand words. If you build additions show some nice pictures of additions you have build, this will go much further than a consumer reading about what a great job you do on additions.
- Make the puchasing process easy. Let them know how to do business with you and make the steps toward the sale easy and intuitive.
I hope these tips were useful. For a review of your website please feel free to contact us at 508-990-0438
Spectrum Marketing Group is a multimedia marketing agency specializing in web design. We are located in New Bedford, MA but server clients across the country.