By Jason Almeida
On the journey to marketing success, a business must always have a target market. But is a target market enough to make sure the marketing tactics and campaigns are delivering the correct message? The answer is probably not. When beginning a new campaign aimed at growing sales for a particular product or brand, we must know the target market and look a bit deeper into who that target market is, or at least who the “typical” target is. When considering your next project launch, here are some steps, and some personality types to look out for and consider when marketing.
1.) Establish your target market – here is where your marketing firm should use some data and work with you to determine who the product or brand ideally should be marketed to. Demographics, Geographics, and all other data is considered.
2,) GO DEEPER – now that you have the target, what are the CHARACTER/PERSONALITY TYPES that may make up much of that market. Example – your selling cat toys, your target market is likely families, and more female than male. So are you marketing to males with active lifestyles and aggressive personalities? Probably not… You are not marketing to project “Cool”, or “Badass”, you are marketing to project “content”, “responsible”, “care”,& “fun”. Below are some brand types, and consumer types to consider when for your next project. Hope this helps, and if looking to start a new project or just better position your current marketing, contact us here.
Here are 6 types of brands people connect with:
- Cool
- Sociable
- Status
- Care
- Respect
- Reassurance
Consumers often fall into category types as well:
- Social Butterflies
- Cool Hunters
- Badgewearers
- Responsibles
- Play It Safes
- Respect Commanders