So many businesses get tired of chasing new clients. They get frustrated with advertising campaigns and their lack of ROI or lack of ability to track ROI. It is amazing how many businesses devote so much energy to outbound marketing but invest very little time in inbound marketing.
What is inbound marketing you ask? Well traditional advertising relies on interrupting people in their daily lives. They are watching a sporting event, you interrupt them to show them your TV commercial, they get their mail and you interrupt them a postcard, they listen to the radio and you interrupt them with a jingle. Inbound marketing relies on having a strong presence where people are looking for you. Particularly on the search engines.
Simply put, the best way to reach your audience is to be where they reach for you.
Consider these facts…
- 86% or people skip t.v. ads
- 44% of direct mail never gets opened
Google is the new yellow pages! If you haven’t considered adding inbound marketing tactics to your marketing mix then you are missing the boat. A few things you should consider…
Search Engine Optimization – the process of paying someone to help make your website more relevant in the eyes of the search engines.
Pay Per Click – is the process of getting found on page one of search engines in the sponsored links. Should be used as a short term strategy to bridge the gaps of a long term SEO strategy. Blogging- help yourself, start and maintain a regular blog.
Social Media – connect with clients and prospects in an engaging manner where they are already spending a lot of their time.
Content Marketing – This would most likely fall under your seo strategy, but in essence use your website to become a resource for potential prospects by providing regular and updated content.
For more information on how to incorporate inbound marketing into your marketing mix, please feel free to call us today at 508-990-0438 or…
