Graphic Design

From logo design to annual reports and everything in between.

Video Production

Communicate and connect through professional video production. 

About Us

Learn the who, what and why behind Spectrum Marketing Group. 


Gain industry insights through recent posts and articles on our blog. 

Web Design

Custom WordPress development to meet your needs, goals and budget. 

Brand Development

Connect all the pieces and develop a memorable brand experience. 


Don’t just take our word for it, view some of our past projects. 


Contact Us

Reach out and connect. Drop us a line through our contact page. 

Five Steps To An Effective Logo Design

Creating an effective logo design is a critical step in building your brand. Knowing how to effectively craft and advertise your logo creates opportunities for yourself and your business. You want your logo to be visually appealing and have meaning behind it. Having a distinct, well-crafted logo in today’s business world gives your business the opportunity to become recognizable and notable. Follow these steps to help effectively create and sell your logo design.

1: Know Your Target Market

Knowing the audience you are trying to attract makes it easier for you to market to them. Creating a compelling and impactful logo allows you to successfully target the demographic you want to reach. Whether you are targeting a large audience or niche market, you want to know how your logo can effectively grip customers. Knowing how to infuse style and colors into your logo design that appeal to your target group can help you craft the design best suited for your business.

2: Select A Color Pallet

Choosing which colors to use in your logo design can help your logo design stand out to your customers and clients. Knowing which colors and shades to use for your logo can help your logo become more visually pleasing. Although this step might seem simple, it is critical to know which colors work, and don’t work, in your design. Selecting colors that don’t blend, catch eyes, or have meaning behind them can negatively affect your final product. Take time to carefully select your color pallet so you can improve how your logo design looks.

3: Create A Tagline Or USP

Having a clever and effective tagline or USP (unique selling position) can add onto the finality of your logo design. You want to have a final word directed to your audience and a tagline is a great way to quickly and successfully send your business’ message. Your message should be produced to be memorable in the minds of your audience in order for it to resonate with them. Having a tagline or USP may invoke certain imagery to use in the design. Knowing how to sell yourself and your logo leads to more success for your business.

4: Research Your Competitors

Knowing your competition and how they operate is important to your business success. You want to know what your competitors do well and what they don’t do well. This knowledge creates opportunities for you and your business to build on your weaknesses to meet that of your competitors and improve on the things they lack. The same can be said for creating a logo design. You want to emulate the things your competition does well in their design and improve on what is absent. If you incorporate this along with your own story, meaning, and flair, you can create a distinct logo from your competition that stands out in the minds of prospective customers. The more ways you can diversify yourself and your logo from your competition, the more your brand can emerge in your market.

5: Collaborate With A Designer

Outside input and assistance can help further the development and professionalism of your logo design. Working closely with a graphic designer can greatly improve the final design of your logo. You want your logo design to be the highest possible quality and for relevant themes and elements to be incorporated within it. Collaboration with a designer leads to more ideas being shared to benefit the final product. Work together with a graphic designer to best utilize your ideas to build the logo design that fits what your business needs.


Knowing how to create and sell an effective logo design can greatly benefit your business. Whether through research, hands-on activities, or generating of ideas, there are many ways to start creating a logo design. Successfully creating a logo that incorporates the principles, history, and message of your business adds value to both your business and your brand.