Perhaps one of the reasons that video hasn’t become a greater part of many small business websites is the costs associated with it.
On the other hand, videographers in general are suffering from lack of work due to the inexpensive price tag for nearly or, as good as, professional video equipment available to mostly anyone. However, not everyone with a really cool camera can take and make a really good video.
Lighting and audio quality are always a primary consideration for pros and amateurs alike. The real video magic happens in post – that’s editing – but, it all starts with good and especially great quality shots.
Post production is where the music track (bed) is added along with the VO (voice over) announcer. And, that’s just for starters. There are a great many things to consider when business owners attempt to create video for their website and especially for broadcast/cablecast commercials.
If every picture tells a story then in video, every frame is part of the story being told. What is has come down to is this: There is video for the web and video for broadcast television.
And although generally, neither the twain shall meet when it comes to sameness. Web video is more than re-purposing television commercials or, throwing any old thing up there.
Video for web can be customer testimonials, product overviews and demonstrations and, tours of your facility and a whole lot more. Web-based video helps you communicate a concept or sell a product or service but it isn’t geared to create an image or provide a call-to-action as a television commercial does.
If you need video for your website and/or television, contact us. We offer the video packages. One strictly for web applications and, three for television broadcast use.
Each of the television commercial video packages include a professionally written script, an announcer (VO), music and standard graphics. They are shot at your place of business or, on location. Please click here for more information.
The only Oh! in our video production services is your reaction to our creativity and quality!