Not always what it needs!
Some businesses rely on marketing. Others believe it’s a waste of time and money.
And then, there are those who use marketing as if it were a light switch. They flip on the marketing when business is slow and flip it off when business is good.
Most business owners go looking for good, professional and experienced marketing support. However, some of them, after they’ve found a good source, provider or consultant insist that the marketing folks they hired do only what they want done.
The problem is, that what they think they want may not be what they really need. From our point of view, trust is the most important aspect of a client relationship.
Trust…
Being a business owner or manager is never easy and it’s been especially true since the current economic downturn that began back in 2006. Whether a business isn’t doing as well as it should or, it’s not where it was projected to be, whatever is causing the problem must always be correctly identified.
It’s easier to solve a real versus a supposed or imagined problem. The first step to the solution is correctly identifying what’s causing the problem.
The second step, is to admit that what has been identified is the problem. And there, in many cases, is the greatest impediment for many business owners – especially in family businesses.
Sometimes it’s a family member. How do you deal with that? Threats to a business are either internal or external. The internal problems are supposed to be controllable.
But, they can sometimes be the most uncontrollable because they involve emotional attachments to family, friends or, vendor relationships. Oftentimes, they are at the core of the problem.
A business needs sales to survive and thrive. Sales are solutions. And, sales can’t be made without money, urgency, need or, the desire to solve the problem.
We can always give you what you want. But, at the end of the day, we know we can be more successful for you if you allow us to provide you with what you need.
To do that, we need your trust. It’s both what we want and what our clients need – let’s talk about it!