Ever wonder what do Marketing Consultants do? The answer depends on your perspective or experiences.
How about your customers? Whether they know it or not, your customers may be your best Marketing Consultants.
Encourage them to be honest with you about what they see, hear and feel when they call or visit your business or, click on to your website. What will they relate to you about their experiences?
Have they noticed that you or your staff have the best parking spaces? Have they wondered why you don’t open earlier or close later?
What do they think about your location or how your facility is or isn’t properly maintained? What will they tell you about their attempts to get information or ask a question?
Did the phone ring more than three times? When it was finally answered, was the speaker rude or indifferent; were they placed on hold forever or unnecessarily passed around? Were they ever given the satisfaction of a correct answer or viable solution?
Ask them about your website? Is it attractive? Is it easy to use? Is the information up-to-date or, old and outdated; not to mention broken links?
How do they feel when they walk into your business? Are they promptly greeted or ignored from the time they arrived? Are they attracted to creative and well-merchandised displays?
Marketing Consultants see your business from your customers point of view. So, do you really take pride in your business or, are you somewhat blindly prejudiced?
If you’re not comfortable reading this, imagine how your customers feel? After all, without them, you don’t have a business.
You do have control of how prosperous your business can be. It all starts with you. Sure there are uncontrollable outside forces in the marketplace that can hurt you. But, if you take care of your customers, they’ll take care of you.
What do Marketing Consultants do? We’re here to support you, guide you and help you see all the potential your really business has! We’re proud to help – contact us today.