INSIGHTS
BLOG
Marketing – It’s Good Medicine!
Marketing and medicine, are regarded as practices. Both engage in diagnosis. And,...
What a Business Wants is…
Not always what it needs! Some businesses rely on marketing. Others believe it's a...
Goober Peas: We’re Not Talkin’ Peanuts!
Goobers, more specifically goober peas, are what Southerners call peanuts. The word...
Spectrum Releases New Website For Pella
Project Description Spectrum Marketing Group has just released a new site for Pella....
Oxymoron: Organization
An oxymoron is a contradiction in terms. You know, jumbo shrimp or artificial grass?...
How to Track Marketing ROI
How to Track Marketing ROI Write it down... We are believers. Believers in the...
Introducing Ron Fortier – Marketing Consultant w/ Spectrum Marketing Group
Ron Fortier has a significant amount of experience in marketing and advertising. He...
Yabba, Dabba Do!
Your business is using Social Media! But, what is it? What does it do? Think of your...
Pride Versus Prejudice!
Ever wonder what do Marketing Consultants do? The answer depends on your perspective...
Video – E – Oh!
Perhaps one of the reasons that video hasn't become a greater part of many small...
Are You Listening?
Radio Advertising Radio is still the least intrusive medium and the most portable -...
Permutations of Customer Happiness!
One of the things you learn in a college PSYC-101 class is this: Happiness has three...