Brand Videos – What are they and why should you do one?

Brand Videos What are they and why should you do one? Brand Videos Brand videos, or what we commonly refer to as overview or company overview videos are videos designed to showcase an organizatoins overall vision, mission and scope of products and services. How we...

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What is Incluencer Marketing?

What IsIncluencer Marketing?Incluencer Marketing is a hot buzzword in the industry right now, so we thought we would take some time to explain what it is and how our clients could take adavantage of it.Who are influencers? So, as some of you may have noticed by now,...

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Storytelling In Marketing

Telling a story about your brand or business can be an effective way to incorporate your company’s message into a marketing device. You want to tell your story in a way that shows who you are and what your company’s about as well as having it resonate with your target...

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DC DC Law Website

DC DC Law is a large law firm located in Franklin, MA. They came to us in need of designing a website that captured both the scope and feel of the firm. This project included extensive copywriting, custom photography and video production to help tell the story.

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The Five P’s of Marketing

In the world of marketing there’s an old principle called the four p’s of marketing, these are of course product, price, promotion and place. They come together to spell out what is necessary for a successful marketing campaign. However, It seems to us that its high...

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Preparation for Partnering with a Graphic Design Team

This post is about working with a graphic design team. It includes the items necessary to get your design project off the ground. As your graphic design team, we are problem solvers, but we are not magicians so we do need input and content from the client at times....

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How to Write a Value Proposition

With this post we will show you how to write a value proposition. It’s the “why” a customer should buy from your company.  Though to your business this is evident, the benefits may not transfer to the consumer. It is why a value proposition is so important to...

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How To Write A Mission Statement

Through this exercise, we hope to give a better understanding of how to write a mission statement. A mission statement is a 2-4 sentence statement describing your company’s the overall function and advantages. A mission statement is the “why” of your business strategy...

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A Step by Step Guide to Brand Development

This is a step by step guide to brand development for your business or non-profit organization. This process is used to help build your organizations identity and lay the foundation for how you will communicate your story moving forward. This process can be used for...

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Marketing Ideas for the Holiday Season

During holiday shopping it’s never too late to review marketing strategy.  Specifically, what you are doing in your marketing efforts to maximize sales during the holidays. It’s already in many shopper’s mindsets during this time of year to increase spending for gift...

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Social Media Strategies for Restaurants

As a restaurant or bar owner, you know staying up to date on social media is a great way to stay top of mind and engage with your regular and prospective customers. However, content generation for your restaurant’s social media platforms may seem like a daunting task....

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Graphic Design Principles – Part Two – Alignment

Alignment refers to text placement and other design elements on a page, so they visually are lined up. Doing so organizes the design as well as creates order and visual connectivity. The elements are therefore made more readable for the viewer. Here are some of the...

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Graphic Design Principles – Part One – Messaging

Graphic Design Principles – Part One – Messaging The primary purpose of graphic designer is to use visual tools to communicate a message. The design of a piece should not overshadow the message, in other words if you have a really great looking piece but the main...

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Ideas for Managing and Responding to Online Reviews

This guest article written by Bob Unger and Barbara Leblanc of Unger Leblanc Strategic Communications. Online reviews are one of the first things that come up on a Google search. More than 80 percent of customers believe they are as trustworthy as word of mouth....

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5 Tips For An Amazing Photoshoot

The Photoshoot Many projects have the need to undertake a photoshoot for a new initiative, design or task. When carrying out a photoshoot here are 5 tips to make sure it comes out amazing. Chemistry is everything. Make sure your scene, indoors or outdoors, has a lot...

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Preparing for Your Video Shoot

PREPARING FOR YOUR VIDEO SHOOT Prior to filming we should discuss what is the intended purpose of your video. Will it be for the about page on your website? Cable TV commercial? Social Media campaign? Product demonstration? Knowing the intended purpose ahead of time...

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Optimizing Your Website for Conversion

Optimizing Your Website for Conversion We know the inbound marketing structure incorporates creating a website with SEO (search engine optimization) in mind. This SEO attracts clients to your site all off their own search initiative. Now the next step is converting...

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The Importance of Maintaining Your Social Media Accounts

The Importance of Maintaining Your Social Media Accounts Social Media outlets gives a platform for company news, views and insight. It presents your products or services on a medium which follows the inbound marketing structure. Many of the insight tools on sites like...

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Your Guide to Working With An Agency

Your Guide to Working With An Agency Working with any design agency is both an exciting and worthwhile experience. For the client utilizing the service it’s the step in the right direction to bring your ideas to life and project the image you wish to portray. It is...

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Inbound Marketing Is the New Way to Do Business

Inbound Marketing Is the New Way to Do Business The best thing about marketing is that it is more creative than you think. The inbound marketing phase has introduced the world to the notion that the customer’s intrigue in finding your service is key to true leads....

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4 Steps For Creating SEO Friendly Blog Posts

Writing blogs for your website is a great way to entertain and educate current and potential clients, show off recent work, provide more information about products and services and optimize your website for search engine results. Writing blog posts that read well for...

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Spectrum Releases New Website For Pella

Project Description Spectrum Marketing Group has just released a new site for Pella. Much of the site navigates you through many of the Doors and Windows which Pella specializes in installs. Also, there is an all inclusive grouping of past projects which was the...

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Five Steps To An Effective Logo Design

Five Steps To An Effective Logo Design Creating an effective logo design is a critical step in building your brand. Knowing how to effectively craft and advertise your logo creates opportunities for yourself and your business. You want your logo to be visually...

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How to Effectively Market Your Video

How to Effectively Market Your Video Choosing how to market your video can greatly alter the way you advertise yourself. Effective video marketing can lead to growth in your business and your advertising web. Successful video marketing comes down to knowing your...

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10 Steps For An Effective Video Shoot

Video is a growing and effective way to market a business and is a great way to reach prospective customers or clients. You want an eye catching finished product that will grab the attention of your target market. Making sure that you have a well made video can help...

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Video: An Evolving Marketing Tool

Video: An Evolving Marketing Tool Deciding how you market and advertise is important to how your business grows. The way businesses and people market themselves is advancing in order to reach the most potential clients and customers. To capitalize on these...

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Spectrum Releases New Website for Bella View Realty Group

Project Description We are happy to announce the release of a new website for Bella View Realty Group. Bella View Realty Group Specializes In A Luxury Real Estate Experience. The website design project also included renewed print collateral for the company. Click on...

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Branding in Relation to Advertising

Branding in Relation to Advertising Identity is branding! It is how you can distinguish yourself from the pack while creating a recognizable image that reflects your values twice; towards yourself and your market. By positioning these values, you create...

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Spectrum Releases New Website for iProtect

We are happy to announce the release of a new website for iProtect Defense Systems. iProtect is a company that manufactures intruder resistant windows, doors and safe rooms. The website design project was part of an overall brand development project which saw the...

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Packaging Design for Ovtene

Recently we starting working on a packaging design project for a company called Ovtene. Ovtene is an innovative food packaging product manufactured in Italy which is now being distributed in the U.S. This product is being heralded for it's ability to keep food fresher...

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Logo Design for Western MA Doulas

This is one of our latest logo designs that is part of a complete re-branding package for Western MA Doulas. Western MA Doulas is a new name and look for an already established and growing company out of Western MA. As the company has progressed they decided it was...

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Print Design Project For iProtect

This is an example of a recent print design and graphic design project we completed for iProtect Home Defense. iProtect is a new company providing intruder resistant windows and doors as well as safe rooms. We started off by re-designing their existing logo. We then...

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Logo – Word

The word logo comes from the Greek word logos. It means, word, speech or conversation. Your logo is not only you’re a visual representation of your brand, it’s your word as well. Your word is your promise. Both customers and prospective customers recognize your...

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How to Create and Effective USP

A USP, or unique selling proposition, is a promise that delivers. Let’s break it down. U is for Unique or, like or being unlike anything else. S is for Selling. That’s why you’re in business right, to sell? Selling is exchanging one value, like money, for something of...

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Branding. Leave Your Mark

Ever wonder how hunters are able to follow their quarry? By following their trail. How do they know what they’re following? It’s simple. The quarry leaves a mark. Many marks actually. Their called prints. Branding is about making marks. The common dictionary...

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How to Build and Maintain a Website that Works

Oh what a tangled web you can weave! Someone once said that time is money. Then again, money can buy you time. Building a website will cost you. It’ll cost you time! How much is your time worth? Do you know how much you’re worth per hour? If you don’t know, this might...

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Building and Maintaining a Website

Here’s a little secret: Your website will never be done!  Yes, even when you think it’s finished, it still won’t be done. You see a website is like a garden. In order for a garden to be a garden, it needs to be cared for or else it will fail because of neglect or,...

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How to Build Your Brand

A brand is something some businesses take very seriously while others don’t. Your name, your face your mannerisms are your personal brand. People recognize your face and your name. They know you by your mannerisms; the way you speak, act and just by your posture. A...

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USP – A Promise That Delivers!

What’s the one thing that you promise to your customers? What is it that they want the most? Do they match? If you owned a lumberyard, could you say you have the best 2 x 4s by far? Why not? Tradesmen and do-it-yourselfers like to go through the 2 x 4s to find the...

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Positioning – It’s a Start

Ever wonder where your business fits in compared to your competition. Fits in where? Fits into either your typical customer’s conscious awareness or, as to how it compares to the competition. Let’s start with where your business fits in or, is more importantly,...

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Web Designer New Bedford, Ma

New Bedford, MA We are Spectrum Marketing Group, a web design agency located in New Bedford, Ma. Web Design plays an important role in your organization, business or personal initiative. The design elements for your brand should not be taken lightly. We work with...

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Go Beyond the Boost – 7 Tips for Facebook Advertising

By: Jeff Wotton Let me just start by saying that this is a do as I say not as I do type of post... Although we do use Facebook, we are not doing a great job at leveraging the platform for us because, well... we are busy doing it for clients. So if you are a business...

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Web Marketers Guide to the Psychology of Persuassion

The Web Marketers Guide to the Psychology of Persuasion  By Jeff Wotton: The goal of most business websites is to convert visitors into customers. To do that it helps to understand some of the basic principles of persuasion. Here's a quick guide for web marketers. For...

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Google AdWords Account Setup and Management

Why SEM? Search Engine Marketing, also referred to as keyword advertising, or pay per click, is the quickest and easiest way to ensure you are listed on page one of search engine results pages for relevant keyword searches. Your ads can begin to appear in very short...

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10 Essential Elements to Building Your Brand

Remember, branding is so much more than just a logo. It’s an identity. Its communicating what you do, why you do it and who you’re doing it for. Effective brands differentiate from their competition, communicate clearly with their customers/prospects and engage their...

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Spectrum Becomes New Agency of Record for Home to Stay

We are pleased to announce that we have become the new agency of record for Home To Stay of Cape Cod. Home to Stay is the Cape's largest independent provider of home care services to seniors. Home To Stay was founded in the mid 90’s by Elizabeth “Pat” Adams R.N. in...

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Web Designer Dartmouth MA

Web Designer Dartmouth MA If you are looking for a professional web designer Dartmouth MA then look no further. We are a multimedia marketing agency located in the historic Howland Place Mills in New Bedford. We are here to help you establish a marketing mix that...

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Win a Free Video!

Any business or non-profit can be entered to win a free 15-60 second video produced by Spectrum Marketing Group. Simply go to our Facebook page and find the post which has the video you see above and... Comment on the post...

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Trade Shows, Best Practices and Ideas

First of all, there is no substitute for a face-to-face meeting with clients and potential customers. In order to bring your brand to the limelight of your market it is essential to include a trade show exhibit into your marketing mix. They offer an excellent...

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Logo Repair and Restoration

If you have no idea where your original business logo files are or, have no access to them, we can help! Without your original business logo files, you don’t have the ability to use your logo on business cards, other printing or for use on signage. Our basic logo...

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Greater New Bedford Home Show 2016

It's almost that time of year again. Spring is near and so is the 2016 Greater New Bedford Homeshow! The home show is a great opportunity for local businesses looking to connect with homeowners to showcase their themselves. For homeowners the 2016 Greater New Bedford...

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Free Seminar! The Future of Online Marketing

Have you heard about Programmatic Media Buying? Well, if your business spends money on advertising, then you owe it to yourself to learn more about this new innovative way to buy media online.  With the help of big data and the use of IP addresses, we can target laser...

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Now offering Drone Aerials & Video Walkthroughs!

We are excited to now be able to bring some exciting new services to our Real Estate Book clients! Packages will now be available to offer professional photography for exteriors and interiors of your listings, as well as DRONE & WALK THROUGH Video to enhance...

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Programmatic Media Buying Seminar Aug 26th

Have you heard about Programmatic Media Buying? Well, if your business spends money on advertising, then you owe it to yourself to learn more about this new innovative way to buy media online.  With the help of big data and the use of IP addresses, we can target laser...

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Join us at the Z!

Spectrum Marketing Group will be sponsoring the Curious George show at the Zeiterion Theatre on June 14th at 2pm in New Bedford, MA. This will be a great show for the kids. It is our great privilege to help promote our local theatre. We hope to see you there. Heres a...

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We’re Hitting the Road!

This summer, we're hitting the road and bringing our expertise and advice on the road. We're doing it in cooperation with the  Southeast Regional Office of the Massachusetts Small Business Development Center, Wareham Community & Economic Development Authority and...

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How to build an effective small business website

Learn all of the elements that should go into the web design process from the professionals at Spectrum Marketing Group. How to build your website with your target market's interest in mind; to be mobile responsive, search engine friendly and the advantages of content...

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Branded Web Video – What’s It All About

Here’s something to think about.  Invodo, a visual commerce research company says, “92 percent of mobile video viewers share videos with others.” That’s today’s version of word-of-mouth! In an article in Forbes Magazine, the author, Darcy Travlos says that “Mobile and...

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5 Reasons Why We’re Ranting About Branded Web Video!

Branded web video? What is it and why should you care? Well if the following statistics didn't get your attention, what else would you like to know about it? 1.2 billion online videos will be viewed today alone.  Over half of consumers surveyed said that when they...

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Are Visitors to Your Website Looking or, Ready to Buy?

Most people, web browsing prospects especially, who are searching the web can be divided into two groups: Those Looking to Buy and Those Ready to Buy.  How can you tell which is which? Those who are looking to buy have already committed themselves to finding a...

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Video Speaks Louder Than Words!

According to a May 2013 forecast by www.cisco.com, "Nearly 70% of all consumer internet traffic will be video..." That means an, "...equivalent of 5 million years of video viewing crossing the internet every month." By 2017 there will be a billion more online video...

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Best 2015 Superbowl Ads

Budweiser "Lost Dog" Loctite "Postitive Feelings"   BMW "Newfangled Idea" Nationwide "Invisible Mindy Kaling" Avocados From Mexico "First Draft Ever" Esurance "Say my Name" Snickers "The Brady Bunch" esurance "Sorta Mom"

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SEM Conversion Tracking

Did you ever want to know which of your keywords are converting the best on your adwords or SEM campaign? SEM Conversion tracking is important. Most of our clients are big on ROI, although some things are difficult to track and measure, others aren't. Tracking is...

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It’s Time to Redefine Your Marketing!

Marketing is defined as the action (or business*) of promoting and selling products or services, including market research and advertising.  What is important here is focusing the connectivity of several of the keywords in the definition. Action - For every action...

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Connecting – It’s a Process!

For the want of a nail the shoe was lost, For the want of a shoe the horse was lost, For the want of a horse the rider was lost, For the want of a rider the battle was lost, For the want of a battle the kingdom was lost, And all for the want of a horseshoe-nail. -...

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2015 Southcoast Business Expo

Come join us at the 2015 Southcoast Business Expo, the largest business to business expo in the Southcoast! Nearly 100 businesses, organizations and non profits will be exhibiting at this years show. Admission is free with a business card so stop on by. When: Oct 15th...

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What is Remarketing?

What is remarketing? Have you ever visited a website to check out a particular product or service, left that site and then noticed ads for them following you wherever you went on the web? Creepy huh? But, it got your attention didn't it? And perhaps prompted you to...

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Cats, Dogs & Unicorns – Pay Attention!

Musings on a lifetime in advertising... Clients, account executives and advertising creatives (hate that term) could be categorized - just for fun - into three groups.  The dog group.  The cat group.  And, the unicorn group.  See?  Just messing around because I didn't...

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Are You Guilty of Media Gratification?

Once upon a time any advertising that centered on the owner of a company was referred to as an egotisement.  Maybe it still is. But any radio, television, print ad or website that features, promotes and stars the owner is usually bad on more than one level.  If that...

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Moving Pictures Move Sales!

Lights! Camera! Action! Everybody loves good commercials.  Yes, even those who say they don't like commercials really do like commercials.  Hey - part of the Super Bowl's allure and over the top entertainment value is, after all, the debut of the new cutting-edge...

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Ogres, Onions and the Creative Process

A ramble about the creative process and its challenges from an advertising guy's point of view... David Ogilvy once said, “Hire people who are better than you are, then leave them to get on with it."  There is an art to the creative process itself which is also...

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Eyes. Ears. Hearts. Minds and, Wallets…

They’re all connected to sales: the first sale especially. And, regardless of what medium you choose – offline or online - you need to instantly connect. You need to connect to those who are looking to buy. This group either has no experience buying what they’re...

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What is Responsive Web Design?

When we tell our clients that all the websites we build are now built with responsive design, we often get the same response. What is responsive web design? Once upon a time web designers would build websites based upon what looked good on their massive screens. Then...

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How to build an effective small business website seminar

CONTACT: Anne Fenton, MSBDC, (508) 673-9783, amfenton@msbdc.umass.edu Creating an Effective Small Business Website: October 18, 2014 Fall River, MA – You know your business needs a website – but why, how and what’s important? Jeff Wotton and Jason Almeida, of Spectrum...

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Top Ten Local SEO Mistakes

First off lets start with what is local SEO? SEO is short for search engine optimization, search engine optimization is the process of getting your website to rank on page one of search engine result pages for keyword search phrases like "web designer." Local SEO...

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SouthCoast Woman’s Forum – 2014

SouthCoast Woman's Forum 2014 The Greater New Bedford Chamber of Commerce will be hosting its annual SouthCoast Woman's Forum. The event focuses on woman owned and led businesses from the region. The theme of this years forum will be one of our favorites, branding....

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Nothing is Free, Including Facebook

Time and time again we hear business owners talk about turning to Facebook to market their business. Makes sense, there are so many active users on Facebook and its free right? Well, maybe... Lets examine two reasons why you should re-examine your companies investment...

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Web Development for Designers

We are pleased to announce that we will now be offering web development services to designers. Some designers don't want to get bogged down in the development process for a variety of reasons, and sometimes they just need a little extra help when the to do list gets...

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Are you throwing money out the window on your SEM account?

If you are running keyword campaigns, pay per click or search engine marketing campaigns through an agency or some other provider, then you are paying a management fee. Essentially you are paying to have that company set up, monitor, optimize and manage your campaign....

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