Brand Videos What are they and why should you do one? Brand Videos Brand videos, or what we commonly refer to as overview or company overview videos are videos designed to showcase an organizatoins overall vision, mission and scope of products and services. How we...

What IsIncluencer Marketing?Incluencer Marketing is a hot buzzword in the industry right now, so we thought we would take some time to explain what it is and how our clients could take adavantage of it.Who are influencers? So, as some of you may have noticed by now,...

Telling a story about your brand or business can be an effective way to incorporate your company’s message into a marketing device. You want to tell your story in a way that shows who you are and what your company’s about as well as having it resonate with your target...

Market research is important to understanding who your target market is and how you can reach them. To reach your target market, you need to know what information and data you need to research, what tools you can use to to expand your research, understanding the data...

DC DC Law is a large law firm located in Franklin, MA. They came to us in need of designing a website that captured both the scope and feel of the firm. This project included extensive copywriting, custom photography and video production to help tell the story.

Brockton Boys and Girls Brigade Youth Program Video We released a video for the Brockton Boys and Girls Brigade Youth Program centered in Brockton, Ma. In it students, community members, and Director Rev....

Your Guide to Working With An Agency Working with any design agency is both an exciting and worthwhile experience. For the client utilizing the service it’s the step in the right direction to bring your ideas to life and project the image you wish to portray. It is...

Spectrum Marketing Group recently released a brochure for Brownell Boats Stands & Equipment. The brochure features products for...

Project Description Spectrum Marketing Group has just released a new site for Pella. Much of the site navigates you through many of the Doors and Windows which Pella specializes in installs. Also, there is an all inclusive grouping of past projects which was the...

Project Description We are happy to announce the release of a new website for Bella View Realty Group. Bella View Realty Group Specializes In A Luxury Real Estate Experience. The website design project also included renewed print collateral for the company. Click on...

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We recently created a video for Northern Wind Seafood that outlines the process that seafood takes through their state of the art facility. All the way from offloading at their facility to packaging and shipping. The video...

We are happy to announce the release of a new website for iProtect Defense Systems. iProtect is a company that manufactures intruder resistant windows, doors and safe rooms. The website design project was part of an overall brand development project which saw the...

Recently we starting working on a packaging design project for a company called Ovtene. Ovtene is an innovative food packaging product manufactured in Italy which is now being distributed in the U.S. This product is being heralded for it's ability to keep food fresher...

We are pleased to release a new website for the New Balance Falmouth Road Race. The Falmouth Road Race has been one of the most popular road races in the region for almost 38 years! This year more than 11,000 runners will turn out for the annual event. Before and...

This is one of our latest logo designs that is part of a complete re-branding package for Western MA Doulas. Western MA Doulas is a new name and look for an already established and growing company out of Western MA. As the company has progressed they decided it was...

We are pleased to announce the release of a brand new website for Attorney Jennifer P. Heald of Westport, MA. http://jhealdlaw.com/ 

This is an example of a recent print design and graphic design project we completed for iProtect Home Defense. iProtect is a new company providing intruder resistant windows and doors as well as safe rooms. We started off by re-designing their existing logo. We then...

We are pleased to announce the release of a new website for Mass Home Assist. Mass home assist is an organization of Massachusetts real estate professionals giving back to and enhancing their local communities by offering discounted services to veterans, local heroes...

Oh what a tangled web you can weave! Someone once said that time is money. Then again, money can buy you time. Building a website will cost you. It’ll cost you time! How much is your time worth? Do you know how much you’re worth per hour? If you don’t know, this might...

We are pleased to announce the release of a website for LLS Enterprises. A structural steel fabrication and erecting company located in Freetown, MA. LLS Enterprises is a fully operational structural steel fabrication facility located in Freetown, MA with shop...

By: Jeff Wotton Let me just start by saying that this is a do as I say not as I do type of post... Although we do use Facebook, we are not doing a great job at leveraging the platform for us because, well... we are busy doing it for clients. So if you are a business...

Why SEM? Search Engine Marketing, also referred to as keyword advertising, or pay per click, is the quickest and easiest way to ensure you are listed on page one of search engine results pages for relevant keyword searches. Your ads can begin to appear in very short...

We are pleased to announce that we have become the new agency of record for Home To Stay of Cape Cod. Home to Stay is the Cape's largest independent provider of home care services to seniors. Home To Stay was founded in the mid 90’s by Elizabeth “Pat” Adams R.N. in...

Any business or non-profit can be entered to win a free 15-60 second video produced by Spectrum Marketing Group. Simply go to our Facebook page and find the post which has the video you see above and... Comment on the post...

It's almost that time of year again. Spring is near and so is the 2016 Greater New Bedford Homeshow! The home show is a great opportunity for local businesses looking to connect with homeowners to showcase their themselves. For homeowners the 2016 Greater New Bedford...

Have you heard about Programmatic Media Buying? Well, if your business spends money on advertising, then you owe it to yourself to learn more about this new innovative way to buy media online.  With the help of big data and the use of IP addresses, we can target laser...

Have you heard about Programmatic Media Buying? Well, if your business spends money on advertising, then you owe it to yourself to learn more about this new innovative way to buy media online.  With the help of big data and the use of IP addresses, we can target laser...

Spectrum Marketing Group will be sponsoring the Curious George show at the Zeiterion Theatre on June 14th at 2pm in New Bedford, MA. This will be a great show for the kids. It is our great privilege to help promote our local theatre. We hope to see you there. Heres a...

This summer, we're hitting the road and bringing our expertise and advice on the road. We're doing it in cooperation with the  Southeast Regional Office of the Massachusetts Small Business Development Center, Wareham Community & Economic Development Authority and...

Okay, it's called Programmatic Media Buying.  And, although it sounds like something you can't wrap your head around, it's the hottest thing in marketing and advertising!  What is it? It's online display advertising on the most targeted level you could imagine. That...

Did you ever want to know which of your keywords are converting the best on your adwords or SEM campaign? SEM Conversion tracking is important. Most of our clients are big on ROI, although some things are difficult to track and measure, others aren't. Tracking is...

For the want of a nail the shoe was lost, For the want of a shoe the horse was lost, For the want of a horse the rider was lost, For the want of a rider the battle was lost, For the want of a battle the kingdom was lost, And all for the want of a horseshoe-nail. -...

Come join us at the 2015 Southcoast Business Expo, the largest business to business expo in the Southcoast! Nearly 100 businesses, organizations and non profits will be exhibiting at this years show. Admission is free with a business card so stop on by. When: Oct 15th...

What is remarketing? Have you ever visited a website to check out a particular product or service, left that site and then noticed ads for them following you wherever you went on the web? Creepy huh? But, it got your attention didn't it? And perhaps prompted you to...

CONTACT: Anne Fenton, MSBDC, (508) 673-9783, amfenton@msbdc.umass.edu Creating an Effective Small Business Website: October 18, 2014 Fall River, MA – You know your business needs a website – but why, how and what’s important? Jeff Wotton and Jason Almeida, of Spectrum...

SouthCoast Woman's Forum 2014 The Greater New Bedford Chamber of Commerce will be hosting its annual SouthCoast Woman's Forum. The event focuses on woman owned and led businesses from the region. The theme of this years forum will be one of our favorites, branding....

Time and time again we hear business owners talk about turning to Facebook to market their business. Makes sense, there are so many active users on Facebook and its free right? Well, maybe... Lets examine two reasons why you should re-examine your companies investment...

Check out this cool infogrpahic from http://www.mycase.com/

Check out this cool info graphic on business cards we found on pinterest from Karia Workman. http://www.pinterest.com/pin/232146555761668218/