by Spectrum Marketing Group | Nov 22, 2017 | Blog, Social Media
As a restaurant or bar owner, you know staying up to date on social media is a great way to stay top of mind and engage with your regular and prospective customers. However, content generation for your restaurant’s social media platforms may seem like a daunting task....
by Spectrum Marketing Group | Oct 12, 2017 | Blog, Graphic Design, Photo/Video
The Photoshoot Many projects have the need to undertake a photoshoot for a new initiative, design or task. When carrying out a photoshoot here are 5 tips to make sure it comes out amazing. Chemistry is everything. Make sure your scene, indoors or outdoors, has a lot...
by Spectrum Marketing Group | Aug 10, 2017 | Blog, Client Resources, Graphic Design
Five Steps To An Effective Logo Design Creating an effective logo design is a critical step in building your brand. Knowing how to effectively craft and advertise your logo creates opportunities for yourself and your business. You want your logo to be visually...
by Spectrum Marketing Group | Oct 5, 2017 | Blog, Client Resources, Photo/Video
— Client Resources PREPARING FOR YOUR VIDEO SHOOT Prior to filming, we should discuss what is the intended purpose of your video. Will it be for the about page on your website? Cable TV commercial? Social Media campaign? Product demonstration? Knowing the intended...
by Spectrum Marketing Group | Oct 3, 2017 | Blog, Web Design
Optimizing Your Website for Conversion Convert more visitors into customers through design We know the inbound marketing structure incorporates creating a website with SEO (search engine optimization) in mind. This SEO attracts clients to your site all of their own...
by Spectrum Marketing Group | Oct 20, 2017 | Blog, Brand Development
This guest article written by Bob Unger and Barbara Leblanc of Unger Leblanc Strategic Communications. Online reviews are one of the first things that come up on a Google search. More than 80 percent of customers believe they are as trustworthy as word of mouth....
