5 Reasons Why We’re Ranting About Branded Web Video!

Branded web video? What is it and why should you care? Well if the following statistics didn’t get your attention, what else would you like to know about it?

1.2 billion online videos will be viewed today alone.  Over half of consumers surveyed said that when they watch product videos they’re more confident of their online purchases.

And, oh, they’re more likely to view video using their mobile and tablet devices.  Three times more than laptop or desktop users. So, web video isn’t just the next big thing – it is the big thing

Could your business benefit from Public Relations (PR) or Public Service Announcement (PSA) Videos? Non-profits can profit from them and so can for profit businesses.  How about a video with your (company or product) brand?  

That’s right, a video, a branded web video, whose only purpose is to create a good vibe about your company, your people, your product or service. It’s also a great team-building tool and, yeah, it can also provide you some very good PR.

Teaching videos that instruct your current or potential customers on how to do something, especially if you sell the materials they need or, explaining videos that show what you do. There’s product videos that show the product up close.  

According to industry studies, over half of consumers who viewed a product video reported that they felt more confident making an online purchase after watching it. Would your sales be affected if customers were more confident?

Confident consumers return fewer items.  That also means you don’t need to make as many sales calls.  Happy and confident customers tell their friends.  Convinced yet?

What do your customers or clients have to say about you?  Would they like to share it on video? That’s right, testimonial videos tell prospective or on-the-fence customers what they’ve experienced and what they think about your enterprise or organization.

This isn’t the future. It’s happening now. Are your competitors doing it?  If your website is mostly text, it’s time to switch. If you’re still spending money on just cable television advertising, it’s time to rethink that strategy as well.

If you’re only objection is that you think video is too expensive, that’s the least of your concerns. And, oh, by the way, it’s not.

That’s REASON NUMBER ONE. Not using video to introduce your business, to inform customers and prospects and, to just plain offer anyone the value experience of your brand, is more expensive in the long run.

REASON NUMBER TWO – good video is effective video.  Effective video is well written.  It’s well purposed – it has an objective. It’s produced well.  It’s well placed and distributed where it will most likely be seen. And, it’s reasonably priced.

REASON NUMBER THREE – above all, it can be placed on your website, social media and through paid digital advertising, it can be targeted and re-targeted based on demographics, specific behavior and geography.  Better yet, it’s less expensive and more effective than traditional offline media. 

That’s where REASON NUMBER FOUR comes in, it’s easily measured.  That’s right. Your also able to tell that it’s working, where and when. Did you know that you might get some coop advertising support as well?

So, what’s REASON NUMBER FIVE? Here it is – there’s no reason why you aren’t ready to talk to us about your first branded web video project.  Unless, of course you don’t have a website.

We can help you with that, too! Contact us today and see what branded web video is all about; what’s involved and how it’s an investment that is trackable and affordable, too.  What are you waiting for?







Getting to the Point!

It’s a more of a visual thing really.  It’s not about being literate or not.  This whole subject however, is still upsetting to many.  Even Groucho Marx  once said, “I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.”

That was a long time ago.  Five years ago, the National Endowment for the Arts released a report that consolidated over 40 various studies on how young people in particular are reading far less than they did at the turn of the last century.

Less than half of all 13-year-olds read on a daily basis.  Over a twenty-year period ending in 2004, 20 percent of high school juniors and seniors stated they never read for pleasure.  And, over fifty percent of young college age adults don’t read for pleasure.

The 15 to 24 age-group spend almost three hours a day watching TV.  The same group only devotes  and 7 minutes to any reading.

Yes, this information is disturbing on so many levels.  But to business owners, marketers and advertising professionals, it poses a conundrum.  How do you circumvent the reality of this decline in reading without adding to the problem?

You can’t!  Steve Jobs said “…the fact is people don’t read anymore,” meaning that they prefer to do it online.   But, are they really reading or scanning.  Which are you doing right now?

ENTER VIDEO: More people watched web videos of cats than read the newspaper.  The KISSmetrics blog reports that, “viewers of a product video are 64-85% more likely to buy after watching.”

As marketing and advertising professionals, we are primarily called upon to solve our client’s problems.  With that solely in mind, we offer you our affordable, memorable and effective broadcast and web video services.  See what we can do for you – contact us today!

Yabba, Dabba Do!

Your business is using Social Media!

But, what is it?  What does it do?

Think of your own personal social circles and networks.

Yeah, it really is more about who you know rather than what you know isn’t it?  But, networks by definition and by comparison are larger than circles aren’t they.  You have a circle of friends and a network of acquaintances.

If your business utilizes Social Media as part of its marketing efforts; it might be a good idea to pause right now.  Are you really reaching friends with whom you have a dynamic (give and take) – you know, a relationship?

Customers aren’t just numbers.  If you think they are, you might as well advertise the old mass media way.  Creating “circles” with Social Media means more identifiable, one-to-one, relationships where you can share news, information and buying opportunities more selectively.

Selective equals effective.  Friends have friends. Friends share thoughts, experiences and opinions.

They associate with each other and, with you or your business.  These associations are based on their common interests, activities or needs.

The old American Express slogan – Membership has its privileges – kind of says it all!  Fred Flintstone was a member of the Royal Order of the Water Buffalo.

He and Barney and all of the other Lodge Number 26 members were there because of their “likeness” or, their commonality.  They, as individuals or, as a group also had the ability to “like” or not.

That ability is also shared by both your current or prospective customers.  Do your customer/friends’ experiences with your Social Media bring them to the Yabba, Dabba Do! level?

If your wondering what you’re doing or, how you’re doing when it comes to your Social Media efforts – contact us.