Marketing and medicine, are regarded as practices. Both engage in diagnosis. And, both prescribe remedies for ailments. Both require that those seeking a remedial cure must have trust in the professional, their judgment and their opinions. Sometimes a bitter pill is...
Not always what it needs! Some businesses rely on marketing. Others believe it’s a waste of time and money. And then, there are those who use marketing as if it were a light switch. They flip on the marketing when business is slow and flip it off when business...
Goobers, more specifically goober peas, are what Southerners call peanuts. The word has its roots in Africa and came with the slaves to the South. The Four Ps – Product, Price, Place and Promotion – are a standard in Marketing 101 classes. They represent...
Project Description Spectrum Marketing Group has just released a new site for Pella. Much of the site navigates you through many of the Doors and Windows which Pella specializes in installs. Also, there is an all inclusive grouping of past projects which was the...
An oxymoron is a contradiction in terms. You know, jumbo shrimp or artificial grass? With this in mind let’s take a look at the word organization. By definition it is a body of people with a particular purpose. Most businesses are referred to at one time or...
