by smgnewen | Jan 1, 2014 | Blog
The old saying: the way to a man’s heart is through his stomach sets the stage for this topic. Another thought: the shortest distance between two points is a straight line. In this case, Point A is a consumer. Whether they’re buying a cup of coffee from you or a...
by smgnewen | Dec 31, 2013 | Blog
Ever wonder why some things cost what they do? When it comes to producing a television commercial, cost is always a factor. Why do television commercials cost what they do? Locally, a thirty second commercial can range from $1200 to $7500 and up. Nationally,...
by smgnewen | Dec 30, 2013 | Blog
Spectrum Marketing Group is pleased to announce its joint venture with See It Now! The South Coast based award-winning See It Now! video production company is a licensee of Aurasma an augmented reality app, one of the newest emerging mobile media platforms. The new...
by smgnewen | Dec 5, 2013 | Social Media, Web Design
It’s a more of a visual thing really. It’s not about being literate or not. This whole subject however, is still upsetting to many. Even Groucho Marx once said, “I find television very educating. Every time somebody turns on the set, I go into the...
by smgnewen | Dec 4, 2013 | Blog
Augmented Reality Have you heard about augmented reality yet? If not you soon will. This new technology could have great implications for marketers, cities, educators and more. Check out this demonstration at a TED Talk. Check out the demo from Aurasma...
