Spectrum Marketing Group is pleased to announce its joint venture with See It Now! The South Coast based award-winning See It Now! video production company is a licensee of Aurasma an augmented reality app, one of the newest emerging mobile media platforms. The new...
It’s a more of a visual thing really. It’s not about being literate or not. This whole subject however, is still upsetting to many. Even Groucho Marx once said, “I find television very educating. Every time somebody turns on the set, I go into the...
Augmented Reality Have you heard about augmented reality yet? If not you soon will. This new technology could have great implications for marketers, cities, educators and more. Check out this demonstration at a TED Talk. Check out the demo from Aurasma...
Win-Win. Everybody loves to toss that term around. But is win-win really always mutually beneficial? It’s all a matter of perspective. What is your P.O.V. (Point of View) on what a win-win situation is? Think about it. There are two columns in basic...
Perspective. We all need to either gain some or find a new one. If you think you know your business. If you think you’ve learned everything you can possibly learn. If you think there is no other way to do what you do – bring a 3 year-old to work with...
