by Spectrum Marketing Group | Oct 20, 2017 | Blog, Graphic Design
Graphic Design Principles Part 1 Graphic Design Principles – Part One – Messaging The primary purpose of graphic designer is to use visual tools to communicate a message. The design of a piece should not overshadow the message, in other words if you have a really...
by Spectrum Marketing Group | Dec 7, 2017 | Blog, Brand Development
During holiday shopping it’s never too late to review marketing strategy. Specifically, what you are doing in your marketing efforts to maximize sales during the holidays. It’s already in many shopper’s mindsets during this time of year to increase spending for gift...
by Spectrum Marketing Group | Nov 22, 2017 | Blog, Social Media
As a restaurant or bar owner, you know staying up to date on social media is a great way to stay top of mind and engage with your regular and prospective customers. However, content generation for your restaurant’s social media platforms may seem like a daunting task....
by Spectrum Marketing Group | Oct 12, 2017 | Blog, Graphic Design, Photo/Video
The Photoshoot Many projects have the need to undertake a photoshoot for a new initiative, design or task. When carrying out a photoshoot here are 5 tips to make sure it comes out amazing. Chemistry is everything. Make sure your scene, indoors or outdoors, has a lot...
by Spectrum Marketing Group | Aug 10, 2017 | Blog, Client Resources, Graphic Design
Five Steps To An Effective Logo Design Creating an effective logo design is a critical step in building your brand. Knowing how to effectively craft and advertise your logo creates opportunities for yourself and your business. You want your logo to be visually...