by Spectrum Marketing Group | Apr 1, 2017 | Blog
Provost Companies – Transforming Landscapes in Wellesley, MA SMG Client Spotlight Provost Companies – Transforming Landscapes in Wellesley, MA At Spectrum Marketing Group, we take pride in showcasing the exceptional work of our clients, and today,...
by Spectrum Marketing Group | Dec 19, 2017 | Blog, Brand Development, Client Resources, Marketing
Brand Development Guide This is a step-by-step guide to brand development for your business or non-profit organization. This process is used to help build your organizations’ identity and lay the foundation for how you will communicate your story moving forward....
by Spectrum Marketing Group | Dec 21, 2017 | Blog, Brand Development, Client Resources
How to Write a Mission Statement Through this exercise, we hope to give a better understanding of how to write a mission statement. A mission statement is a 2-4 sentence statement describing your company’s overall function and advantages. A mission statement is the...
by Spectrum Marketing Group | Nov 29, 2017 | Blog, Graphic Design
The composition & layout of a new design is dependent on many variables which can be broken down into the following characteristics: Learn More Below About Composition and Layout Balance is achieved by making all elements visually equal on all sides When balance...
by Spectrum Marketing Group | Nov 6, 2017 | Blog, Graphic Design
Alignment refers to text placement and other design elements on a page, so they visually are lined up. Doing so organizes the design as well as creates order and visual connectivity. The elements are therefore made more readable for the viewer. Here are some of the...