Oxymoron: Organization

Oxymoron: Organization

An oxymoron is a contradiction in terms.  You know, jumbo shrimp or artificial grass? With this in mind let’s take a look at the word organization.  By definition it is a body of people with a particular purpose.  Most businesses are referred to at one time or...
Don’t Think of It as Marketing!

Don’t Think of It as Marketing!

There are certain tasks, situations and people you, as everyone else, dislikes dealing with.  Lawyers, doctors, politicians, undertakers, car salespeople and yes, marketing consultants are on that list. They all represent a task or a situation you cannot handle...
How to Track Marketing ROI

How to Track Marketing ROI

How to Track Marketing ROI Write it down… We are believers. Believers in the tracking of marketing ROI. Whether it be your primary website, your online ad campaigns, or your traditional print ads, tracking your return on investment is something we strongly...
Yabba, Dabba Do!

Yabba, Dabba Do!

Your business is using Social Media! But, what is it?  What does it do? Think of your own personal social circles and networks. Yeah, it really is more about who you know rather than what you know isn’t it?  But, networks by definition and by comparison are...