G.F.M. is G.F.Y.

G.F.M. is G.F.Y.

Win-Win.  Everybody loves to toss that term around.  But is win-win really always mutually beneficial?  It’s all a matter of perspective. What is your P.O.V. (Point of View) on what a win-win situation is?  Think about it.  There are two columns in basic...
Bring a 3 Year-Old to Work

Bring a 3 Year-Old to Work

Perspective.  We all need to either gain some or find a new one. If you think you know your business.  If you think you’ve learned everything you can possibly learn.  If you think there is no other way to do what you do – bring a 3 year-old to work with...
Marketing – It’s Good Medicine!

Marketing – It’s Good Medicine!

Marketing and medicine, are regarded as practices.  Both engage in diagnosis.  And, both prescribe remedies for ailments. Both require that those seeking a remedial cure must have trust in the professional, their judgment and their opinions. Sometimes a bitter pill is...
What a Business Wants is…

What a Business Wants is…

Not always what it needs! Some businesses rely on marketing.  Others believe it’s a waste of time and money. And then, there are those who use marketing as if it were a light switch.  They flip on the marketing when business is slow and flip it off when business...