by Spectrum Marketing Group | Nov 23, 2019 | Blog, Graphic Design, Marketing
The Role of Color in Marketing I recently came across this great info graphic on the role of color in marketing from www.blurbrain.com and just had to share. When starting with a new business or a business looking to rebrand itself, it always starts with colors....
by Spectrum Marketing Group | Nov 29, 2017 | Blog, Graphic Design
The composition & layout of a new design is dependent on many variables which can be broken down into the following characteristics: Learn More Below About Composition and Layout Balance is achieved by making all elements visually equal on all sides When balance...
by Spectrum Marketing Group | Nov 6, 2017 | Blog, Graphic Design
Alignment refers to text placement and other design elements on a page, so they visually are lined up. Doing so organizes the design as well as creates order and visual connectivity. The elements are therefore made more readable for the viewer. Here are some of the...
by Spectrum Marketing Group | Oct 20, 2017 | Blog, Graphic Design
Graphic Design Principles Part 1 Graphic Design Principles – Part One – Messaging The primary purpose of graphic designer is to use visual tools to communicate a message. The design of a piece should not overshadow the message, in other words if you have a really...
by Spectrum Marketing Group | Jan 11, 2018 | Blog, Graphic Design
This post is about working with a graphic design team. It includes the items necessary to get your design project off the ground. As your graphic design team, we are problem solvers, but we are not magicians so we do need input and content from the client at times....
by Spectrum Marketing Group | Oct 12, 2017 | Blog, Graphic Design, Photo/Video
The Photoshoot Many projects have the need to undertake a photoshoot for a new initiative, design or task. When carrying out a photoshoot here are 5 tips to make sure it comes out amazing. Chemistry is everything. Make sure your scene, indoors or outdoors, has a lot...
