Graphic Design

Communication made visual. From logo design to annual reports and everything in between.

Video Production

Communicate and connect through professional video production. 

About Us

Learn the who, what and why behind Spectrum Marketing Group of New Bedford, MA. 

Web Design

Custom WordPress development to meet your needs, goals and budget. 

Brand Development

Connect all of the pieces of the puzzle and develop an identifiable and memorable brand experience. 

Portfolio

Don’t just take our word for it, view some of our past projects. 

Insights

Gain industry insights through recent posts and articles on our blog. 

The composition & layout of a new design is dependent on many variables which can be broken down into the following characteristics:

Learn More Below About Composition and Layout

Balance is achieved by making all elements visually equal on all sides

When balance is achieved by creating an odd number of element or where the elements are off-center

By achieving balance by making the element radiate from a central point

Proximity refers to how items are grouped and spaced on a page with the rule of thirds

This refers to lining up the top, bottom, sides or middle text

Achieve this by using the same colors, styles, shapes, or the element & principles throughout the document

Create this element by presenting the difference between items on the Page

The design knowledge above is not to be subjective just to the design. These topics also must cater to the audience or purpose of the project as well. As fluid or rigid you may want to go with the design. We hope these are present in your own design as we complete the series.