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The standard dictionary definition of slogan is: A short and striking or memorable phrase used in advertising. Reality on the other hand is defined as: the world or the state of things as they actually exist, as opposed to an idealistic or notional idea of them. So...
Please consider these three observations of Epictetus, a first-century Roman Greek-born slave: What concerns me is not the way things are, but rather the way people think things are. AND, It’s not what happens to you, but how you react to it that matters. But...
The old saying: the way to a man’s heart is through his stomach sets the stage for this topic. Another thought: the shortest distance between two points is a straight line. In this case, Point A is a consumer. Whether they’re buying a cup of coffee from you or a...
Ever wonder why some things cost what they do? When it comes to producing a television commercial, cost is always a factor. Why do television commercials cost what they do? Locally, a thirty second commercial can range from $1200 to $7500 and up. Nationally,...
