5 Reasons Why We’re Ranting About Branded Web Video!

Branded web video? What is it and why should you care? Well if the following statistics didn’t get your attention, what else would you like to know about it?

1.2 billion online videos will be viewed today alone.  Over half of consumers surveyed said that when they watch product videos they’re more confident of their online purchases.

And, oh, they’re more likely to view video using their mobile and tablet devices.  Three times more than laptop or desktop users. So, web video isn’t just the next big thing – it is the big thing

Could your business benefit from Public Relations (PR) or Public Service Announcement (PSA) Videos? Non-profits can profit from them and so can for profit businesses.  How about a video with your (company or product) brand?  

That’s right, a video, a branded web video, whose only purpose is to create a good vibe about your company, your people, your product or service. It’s also a great team-building tool and, yeah, it can also provide you some very good PR.

Teaching videos that instruct your current or potential customers on how to do something, especially if you sell the materials they need or, explaining videos that show what you do. There’s product videos that show the product up close.  

According to industry studies, over half of consumers who viewed a product video reported that they felt more confident making an online purchase after watching it. Would your sales be affected if customers were more confident?

Confident consumers return fewer items.  That also means you don’t need to make as many sales calls.  Happy and confident customers tell their friends.  Convinced yet?

What do your customers or clients have to say about you?  Would they like to share it on video? That’s right, testimonial videos tell prospective or on-the-fence customers what they’ve experienced and what they think about your enterprise or organization.

This isn’t the future. It’s happening now. Are your competitors doing it?  If your website is mostly text, it’s time to switch. If you’re still spending money on just cable television advertising, it’s time to rethink that strategy as well.

If you’re only objection is that you think video is too expensive, that’s the least of your concerns. And, oh, by the way, it’s not.

That’s REASON NUMBER ONE. Not using video to introduce your business, to inform customers and prospects and, to just plain offer anyone the value experience of your brand, is more expensive in the long run.

REASON NUMBER TWO – good video is effective video.  Effective video is well written.  It’s well purposed – it has an objective. It’s produced well.  It’s well placed and distributed where it will most likely be seen. And, it’s reasonably priced.

REASON NUMBER THREE – above all, it can be placed on your website, social media and through paid digital advertising, it can be targeted and re-targeted based on demographics, specific behavior and geography.  Better yet, it’s less expensive and more effective than traditional offline media. 

That’s where REASON NUMBER FOUR comes in, it’s easily measured.  That’s right. Your also able to tell that it’s working, where and when. Did you know that you might get some coop advertising support as well?

So, what’s REASON NUMBER FIVE? Here it is – there’s no reason why you aren’t ready to talk to us about your first branded web video project.  Unless, of course you don’t have a website.

We can help you with that, too! Contact us today and see what branded web video is all about; what’s involved and how it’s an investment that is trackable and affordable, too.  What are you waiting for?







Are Visitors to Your Website Looking or, Ready to Buy?

Most people, web browsing prospects especially, who are searching the web can be divided into two groups: Those Looking to Buy and Those Ready to Buy.  How can you tell which is which?

Those who are looking to buy have already committed themselves to finding a solution to a need, a want or a problem.  They may have no experience with a tried and true resource.  Or, they’re not happy with their current one.

Yes, these kind of prospects may be solely transactional types with no loyalty to any website or brick and mortar business.  They’re shopping on price alone.  If you have what they want for the price they’re willing to pay – you’ve got the sale   

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One of our larger ecommerce sites!

looking to buy prospect can be converted into a relational type of customer if what they read or see or, experience on your website convinces them that they can count on you for selection, value and convenience they’ve been searching for.  

As for those prospects who are ready to buy, they’ve already made up their minds.  They’ve done their research. They know who has what they need for a price they want to pay and they’re ready to buy!  Is your business one of the finalists?

But, are they ready to buy from you?  It’s also possible that, they just transactional customers – they’re not looking for a relationship other than one based on price.  Then again, they may be looking for a relationship because they haven’t found or, don’t have any experience with a tried and true resource.  

If they do have a relationship they may have concluded that, due to more than one bad experience, there’s no longer a reason for them to be loyal.  Why? Because that source isn’t providing what they’re looking for at a price they want to pay – that’s a sale opportunity for you.

Is your website equipped to do ecommerce?  Does your website clearly present your business as the solution source?  Is it ready to convert the lookers into buyers?

Does it tell a story?  Not just a story about you, a story that speaks to them and their needs. How do you do that?

Create a great looking, easy to navigate ecommerce website. Tell lots of success stories about happy customers. Show and tell your product line.

Talk about the brands you carry or the vendors you represent with well-written and produced videos.  Offer convenience, great selection and lots of value.  Contact us and schedule a meeting to talk about how we can get you started attracting those lookers and how to best convert those who are ready to buy. 



Are You Guilty of Media Gratification?

Once upon a time any advertising that centered on the owner of a company was referred to as an egotisement.  Maybe it still is.

But any radio, television, print ad or website that features, promotes and stars the owner is usually bad on more than one level.  If that owner ever decides to sell that business – how can they?

They are the business!  Now, there’s nothing wrong with promoting yourself unless the end result is a cheesy, corny and annoying ad.

Auto dealers, and you know who you are, are the most obvious examples of media gratification.  And, it now seems that medical professionals are coming up as a close third just behind lawyers! 

Those of you out there promoting yourselves instead of your services or product are not really building the type of brand equity you think you are.  Do you really think that the consumers out there who are looking to buy or ready to buy are going to be impressed by your pomposity, shtick or bluster?

All they’re interested in is what your ad’s message or offer will do to solve their immediate problem or long-term need.  They’re not going to listen to what you have to say about yourself!

Your bad advertising message will only make your good product or service seem lees than it really is.  So, who’s the star of your show – you – or your products and services?

You may be the expert but customers buy based on their initial advertising impression and sales experience not on what expert says.  Avoid media gratification and remember what David Ogilvy, one of the best ad men ever, said: What you say in advertising is more important than how you say it.

Want gratification?  Get it with advertising that is crafted to get positive attention with language and images that increase consumer’s interest and their desire to buy.  And, best of all, advertising that sends customers to your business!

Moving Pictures Move Sales!

Lights! Camera! Action!

Everybody loves good commercials.  Yes, even those who say they don’t like commercials really do like commercials. 

Hey – part of the Super Bowl’s allure and over the top entertainment value is, after all, the debut of the new cutting-edge commercials.  There are probably two distinct groups of these top-notch Super Bowl commercials. 

The first group focuses on a well-crafted, engaging and memorable storyline.  The second group focuses on a well-crafted, engaging and memorable storyline presented with well executed special effects.

Many of these, as well as, other commercials are streamed over the internet and on social media sites giving the businesses they represent an extra bang for their buck.  But many mom and pop, small market business owners think they can only wish about creating their own television commercial.

Not so fast! You can afford a well-written and well-crafted television commercial.  Yes, a locally produced TV spot that is well-crafted, engaging and memorable!

At Spectrum Marketing Group, we can write, shoot and edit an excellently produced television commercial for you that is also budget friendly. Take a look at just some of the thirty-second commercials we’ve produced in our portfolio under video. 

So, are you ready to tell your story or sell your product/service, build your identity and get your sales moving? Call us about our small local business rotator spot package that allows you the opportunity to broadcast your sales message more fully by showing three versions of the same commercial. 

These same commercials can be posted on your Facebook page, Tweeted and streamed on your website and, played in your waiting room as well. Our commercial package can also be used as part of your social and digital marketing with or without having to buy a local broadcast or cablecast television schedule.

For as little as $3500, we will write, storyboard, scout location(s), on-camera talent, voice over talent and library music, as well as, shoot and edit your television commercial.

Are you ready for a national quality, locally produced, budget friendly television commercial that gets attention, holds the viewer’s interest and increases their desire for your product/service with a definitive call-to-action? 

Call us to schedule  a free, no obligation pre-production meeting at either our office or yours!







Eyes, Heart and Wallets

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The old saying: the way to a man’s heart is through his stomach sets the stage for this topic. Another thought: the shortest distance between two points is a straight line.

In this case, Point A is a consumer. Whether they’re buying a cup of coffee from you or a house, it doesn’t matter. What does matter is getting them (Point A) to Point B, which is their wallet.

Birds fly. Fish swim. Businesses sell. A sale is the exchange of one value for another among other things. In other words; a business trades what they have for what buyers have in their wallets.

How do you “get” them to Point B?  Through their eyes and hearts. Good video, for example, attracts, holds and entertains the eye.

EyesAnd, if the eyes are the windows to the soul, then that really is the heart of the matter.

As much as customers like to think they make their purchase decisions logically – they’re wrong – they don’t!

Most sales are made from an emotional basis. Video, good video, whether a television commercial, a product demonstration or, a facilities tour, is more effective if it tells an engaging story.

More importantly, it has to ask for the sale with a compelling call to action. Call us today and ask us how we can assist you in catching your customer’s eye, winning their heart and get them to open their wallets.

Where Credit is Due

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Ever wonder why some things cost what they do?  When it comes to producing a television commercial, cost is always a factor.  Why do television commercials cost what they do?

Locally, a thirty second commercial can range from $1200 to $7500 and up.  Nationally, it’s more than ten times that amount – why?  The next time you watch a movie or a television program checkout the list of names and titles rolling by at either the beginning or, especially at the end.

Credits right?  Well, yes and no.  Yes, they give credit to all of the talented and creative people who made what you watched.  But don’t think of that list of names as just the credits.  Think of it as payroll.  Here’s an example.

Once you see it from a payroll point of view, you may begin to understand why the movie or television program cost what it did.  Even a simple thirty second television commercial is no different.

The creative professionals involved may include one or more Videographers – the camera guys. Sometimes commercials are shot with more than one camera.

Then there’s there’s generally a Sound Tech and the Director and/or Producer.  As the classic television commercial used to shout – wait, there’s more!  After everything is recorded, it has to be edited by a Post Production Editor.

If the script calls for a voice over, a Voice Over artist  needs to be selected and hired.  Even the music has to be paid for whether it’s from a Music Library or Original Music.

On more complicated scripts, there are also the following: Production Assistant, Assistant Director, Post-Production Editor and, a Graphic Animator/Designer and a Post-Production Encoding Tech.  Sometimes, specialized production equipment or Post-Production facilities need to be rented for On-line and Off-Line HD,  Graphic Design and Animation.

Everything is billed at an hourly or Per Diem rate and does not include food, travel or lodging fees.  So, the simpler the script, the less it may cost.

That’s why Spectrum Marketing Group’s (starter) television commercial rates are offered as packages from the standard Pan & Scram stating at $999 to the Places & People and up to the Story Script package topping out at $4999.  Contact us today to discuss your next television commercial.