Eyes, Heart and Wallets

Eyes, Heart and Wallets

The old saying: the way to a man’s heart is through his stomach sets the stage for this topic. Another thought: the shortest distance between two points is a straight line. In this case, Point A is a consumer. Whether they’re buying a cup of coffee from you or a...
Where Credit is Due

Where Credit is Due

Ever wonder why some things cost what they do?  When it comes to producing a television commercial, cost is always a factor.  Why do television commercials cost what they do? Locally, a thirty second commercial can range from $1200 to $7500 and up.  Nationally,...