by Spectrum Marketing Group | Aug 7, 2012 | Blog
So many businesses get tired of chasing new clients. They get frustrated with advertising campaigns and their lack of ROI or lack of ability to track ROI. It is amazing how many businesses devote so much energy to outbound marketing but invest very little time in...
by Spectrum Marketing Group | Aug 7, 2012 | Blog
With the economy showing very little signs of recovering any time soon, many people are reducing their frequency of eating out. This means that restaurants will have to work harder than ever to bring in enough customers to stay in business. Here are some ideas to help...
by Spectrum Marketing Group | Aug 7, 2012 | Blog
Planning your Marketing Budget Here are a few tips to establishing a marketing budget and key things to consider when planning your marketing strategy for the upcoming year. One of the first things we need to know when taking on a new client is what is the budget....
by Spectrum Marketing Group | Apr 4, 2012 | Blog
A lot of business owners and sales and marketing reps do not know how to quantify their branding efforts. Most evaluate their advertising spend in terms of total cost. However, the cost of a campaign is virtually irrelevant. What they should be considering is cost...
by Spectrum Marketing Group | Nov 4, 2011 | Blog
Why outsource your marketing? There are several reason why companies and business owners choose to outsource their marketing efforts. Lets review a few reasons. 1. Employee cost and overhead. There are many costs associated with hiring and retaining employees to focus...