by Spectrum Marketing Group | Feb 6, 2014 | Blog
If you are running keyword campaigns, pay per click or search engine marketing campaigns through an agency or some other provider, then you are paying a management fee. Essentially you are paying to have that company set up, monitor, optimize and manage your campaign....
by Spectrum Marketing Group | Jul 25, 2013 | Blog
By Jason Almeida On the journey to marketing success, a business must always have a target market. But is a target market enough to make sure the marketing tactics and campaigns are delivering the correct message? The answer is probably not. When beginning a new...
by Spectrum Marketing Group | May 6, 2013 | Blog
One of my favorite projects is when we have a n opportunity to redesign an existing site and redetermine what the goals of the company website are. There are many reasons why a website may need a redesign. Often it is just for looks, as a site may have been designed...
by Spectrum Marketing Group | Oct 18, 2012 | Blog
Christmas always seems to have a habit of creeping up on you. Before you know it, you’re rushing around to get enough supplies and begging staff to cover shifts at short notice. So with the festive season only weeks away, now is a good time to put your Christmas...
by Spectrum Marketing Group | Oct 2, 2012 | Blog
Spectrum Marketing Group is pleased to announce that we have been accepted into the Google Engage program. Google engage offers agencies and marketing professionals unprecedented access to exclusive google training tools, dedicated support, special offers and...