by Spectrum Marketing Group | Oct 9, 2020 | Brand Development, Client Resources
Brand Copy Outline A Simple to Follow Formula for Developing Compelling Brand Copy When it comes to building a brand, articulating your messaging is crucial. Developing well written brand copy is key to helping prospective customers and clients to identify...
by Spectrum Marketing Group | Dec 19, 2017 | Blog, Brand Development, Client Resources, Marketing
Brand Development Guide This is a step-by-step guide to brand development for your business or non-profit organization. This process is used to help build your organizations’ identity and lay the foundation for how you will communicate your story moving forward....
by Spectrum Marketing Group | Dec 21, 2017 | Blog, Brand Development, Client Resources
How to Write a Mission Statement Through this exercise, we hope to give a better understanding of how to write a mission statement. A mission statement is a 2-4 sentence statement describing your company’s overall function and advantages. A mission statement is the...
by Spectrum Marketing Group | Jan 5, 2018 | Blog, Brand Development, Client Resources, Marketing
How to Write a Value Proposition Statement With this post we will show you how to write a value proposition statement. It’s the “why” a customer should buy from your company. Though to your business this is evident, the benefits may not transfer to the consumer. It...
by Spectrum Marketing Group | Aug 10, 2017 | Blog, Client Resources, Graphic Design
Five Steps To An Effective Logo Design Creating an effective logo design is a critical step in building your brand. Knowing how to effectively craft and advertise your logo creates opportunities for yourself and your business. You want your logo to be visually...
by Spectrum Marketing Group | Oct 5, 2017 | Blog, Client Resources, Photo/Video
— Client Resources PREPARING FOR YOUR VIDEO SHOOT Prior to filming, we should discuss what is the intended purpose of your video. Will it be for the about page on your website? Cable TV commercial? Social Media campaign? Product demonstration? Knowing the intended...
