Brand Development Articles

Ever wonder where your business fits in compared to your competition. Fits in where? Fits into either your typical customer’s conscious awareness or, as to how it compares to the competition. Let’s start with where your business fits in or, is more importantly,...

Remember, branding is so much more than just a logo. It’s an identity. Its communicating what you do, why you do it and who you’re doing it for. Effective brands differentiate from their competition, communicate clearly with their customers/prospects and engage their...

The Moby Dick Brewing Co. has selected Spectrum Marketing Group of New Bedford as its design partner to handle development of its website and print needs. Coming in March of 2017 Moby Dick Brewing will be serving craft beer brewed on site alongside great food at...

First of all, there is no substitute for a face-to-face meeting with clients and potential customers. In order to bring your brand to the limelight of your market it is essential to include a trade show exhibit into your marketing mix. They offer an excellent...