Remember, branding is so much more than just a logo. It’s an identity. Its communicating what you do, why you do it and who you’re doing it for.
Effective brands differentiate from their competition, communicate clearly with their customers/prospects and engage their audience.
- Your name should be easy to remember, and if possible also inform potential customers what you do.
- Your mission statement should be a reflection of the values that drive your business.
- Your USP should answer the question “What’s in it for me.” Click here to learn how to write and effective USP.
- A unique well crafted and adaptable logo is the keystone to your brand’s identity. Clip art won’t do.
- Part of building your brand should be developing your color pallet for consistent look. Click here to use an online color pallet builder.
- The typefaces that you use are another cornerstone to your brand identity.
- Your website will most likely be at the core of your marketing and sales. Most prospects will check you out on the web first. Click here to learn how to build and maintain a website that works.
- Your print collateral will also speak a lot to your brand and its character. View some examples here.
- Crafting unique advertising creative that captures attention and interest is also a reflection on your brand.
- At the end of the day, the service the customer receives will determine the long term success of your business.