Brand Development Articles

Through this exercise, we hope to give a better understanding of how to write a mission statement. A mission statement is a 2-4 sentence statement describing your company’s overall function and advantages. A mission statement is the “why” of your business strategy and...

With this post we will show you how to write a value proposition statement. It’s the “why” a customer should buy from your company.  Though to your business this is evident, the benefits may not transfer to the consumer. It is why a value proposition is so important...

During holiday shopping it’s never too late to review marketing strategy.  Specifically, what you are doing in your marketing efforts to maximize sales during the holidays. It’s already in many shopper’s mindsets during this time of year to increase spending for gift...

This guest article written by Bob Unger and Barbara Leblanc of Unger Leblanc Strategic Communications. Online reviews are one of the first things that come up on a Google search. More than 80 percent of customers believe they are as trustworthy as word of mouth....