Blog Articles

By: Jeff Wotton Let me just start by saying that this is a do as I say not as I do type of post... Although we do use Facebook, we are not doing a great job at leveraging the platform for us because, well... we are busy doing it for clients. So if you are a business...

The Web Marketers Guide to the Psychology of Persuasion  By Jeff Wotton: The goal of most business websites is to convert visitors into customers. To do that it helps to understand some of the basic principles of persuasion. Here's a quick guide for web marketers. For...

Why SEM? Search Engine Marketing, also referred to as keyword advertising, or pay per click, is the quickest and easiest way to ensure you are listed on page one of search engine results pages for relevant keyword searches. Your ads can begin to appear in very short...

Remember, branding is so much more than just a logo. It’s an identity. Its communicating what you do, why you do it and who you’re doing it for. Effective brands differentiate from their competition, communicate clearly with their customers/prospects and engage their...