by Spectrum Marketing Group | Apr 8, 2015 | Blog, Web Design
Most people, web browsing prospects especially, who are searching the web can be divided into two groups: Those Looking to Buy and Those Ready to Buy. How can you tell which is which? Those who are looking to buy have already committed themselves to finding a...
by Spectrum Marketing Group | Mar 30, 2015 | Blog, Photo/Video
According to a May 2013 forecast by www.cisco.com, “Nearly 70% of all consumer internet traffic will be video…” That means an, “…equivalent of 5 million years of video viewing crossing the internet every month.” By 2017 there will...
by Spectrum Marketing Group | Feb 2, 2015 | Blog, Brand Development
Budweiser “Lost Dog” Loctite “Postitive Feelings” BMW “Newfangled Idea” Nationwide “Invisible Mindy Kaling” Avocados From Mexico “First Draft Ever” Esurance “Say my Name” Snickers “The...
by Spectrum Marketing Group | Oct 23, 2014 | Blog
Did you ever want to know which of your keywords are converting the best on your adwords or SEM campaign? SEM Conversion tracking is important. Most of our clients are big on ROI, although some things are difficult to track and measure, others aren’t. Tracking...
by Spectrum Marketing Group | Oct 20, 2014 | Blog, Brand Development, Uncategorized
Marketing is defined as the action (or business*) of promoting and selling products or services, including market research and advertising. What is important here is focusing the connectivity of several of the keywords in the definition. Action – For every...
by Spectrum Marketing Group | Oct 13, 2014 | Blog
For the want of a nail the shoe was lost, For the want of a shoe the horse was lost, For the want of a horse the rider was lost, For the want of a rider the battle was lost, For the want of a battle the kingdom was lost, And all for the want of a horseshoe-nail....