Graphic Design

Communication made visual. From logo design to annual reports and everything in between.

Video Production

Communicate and connect through professional video production. 

About Us

Learn the who, what and why behind Spectrum Marketing Group of New Bedford, MA. 

Web Design

Custom WordPress development to meet your needs, goals and budget. 

Brand Development

Connect all of the pieces of the puzzle and develop an identifiable and memorable brand experience. 


Don’t just take our word for it, view some of our past projects. 


Gain industry insights through recent posts and articles on our blog. 

Inbound Marketing Is the New Way to Do Business

The best thing about marketing is that it is more creative than you think. The inbound marketing phase has introduced the world to the notion that the customer’s intrigue in finding your service is key to true leads.

Inbound marketing is a new tool to focus your marketing efforts on ways for customers who are looking for your services online to find your business more readily available. You or your products should embrace optimizing for your online presence so your customers can find you.

It includes Search Engine Optimization as well as driving an organic culture to your business. This culture should be a type of presence that grows through search and word of mouth. Relieve your business of the stress of lost leads from forced and aggressive tactics. Instead, replace your efforts with new and exclusive efforts which can drive your online presence.

The old days of going out and doing the leg work to find leads has moved to an online territory. Its why the importance for online content is so important for your business. Now the storefront is an online community with websites the welcome signs. You should really review exactly how you are embracing your customer.

Social Media, Websites and the constant renewal of this content including blogs, visuals and newsletters pays off in the end. Devoting the resources to this effort instead of the salesy outbound marketing tactics are much more cost effective for your business. In fact, inbound marketing costs 61% less for lead generation then traditional outbound marketing. (via Hubspot)

It really diverts the feel from spamming your customers to creating a lane for current and potential leads to recognize and work with your business. Think of inbound marketing as laying down a track for you customers to navigate your business more readily. Be sure to have them find you waiting with the content and visuals they will be searching for.

Speak with one of our consultants today at Spectrum Marketing Group about how we can optimize your site. Also, how to generate the inbound culture for your business.

-Kevin Jose