by Spectrum Marketing Group | Oct 9, 2020 | Brand Development, Client Resources
Brand Copy Outline A Simple to Follow Formula for Developing Compelling Brand Copy When it comes to building a brand, articulating your messaging is crucial. Developing well written brand copy is key to helping prospective customers and clients to identify...
by Spectrum Marketing Group | Sep 1, 2020 | Blog, Brand Development, Marketing
Pro Tips Enhancing Your SEO Through Your Website Portfolio For clients who produce tangible products, or even some that are less tangible (like us with websites for instance) have a unique opportunity to leverage a portfolio on their website. View some examples of how...
by Spectrum Marketing Group | Dec 19, 2017 | Blog, Brand Development, Client Resources, Marketing
Brand Development Guide This is a step-by-step guide to brand development for your business or non-profit organization. This process is used to help build your organizations’ identity and lay the foundation for how you will communicate your story moving forward....
by Spectrum Marketing Group | Dec 21, 2017 | Blog, Brand Development, Client Resources
How to Write a Mission Statement Through this exercise, we hope to give a better understanding of how to write a mission statement. A mission statement is a 2-4 sentence statement describing your company’s overall function and advantages. A mission statement is the...
by Spectrum Marketing Group | Jan 5, 2018 | Blog, Brand Development, Client Resources, Marketing
How to Write a Value Proposition Statement With this post we will show you how to write a value proposition statement. It’s the “why” a customer should buy from your company. Though to your business this is evident, the benefits may not transfer to the consumer. It...
by Spectrum Marketing Group | Dec 7, 2017 | Blog, Brand Development
During holiday shopping it’s never too late to review marketing strategy. Specifically, what you are doing in your marketing efforts to maximize sales during the holidays. It’s already in many shopper’s mindsets during this time of year to increase spending for gift...
