Video – E – Oh!

Video – E – Oh!

Perhaps one of the reasons that video hasn’t become a greater part of many small business websites is the costs associated with it. On the other hand, videographers in general are suffering from lack of work due to the inexpensive price tag for nearly or, as...
Are You Listening?

Are You Listening?

Radio Advertising Radio is still the least intrusive medium and the most portable – there’s one in every car!  Yeah, sure, social media is portable but can be intrusive if you let it be. There’s an old story that the pictures on radio are better...
Perception is Reality

Perception is Reality

The old adage – the customer is always right – is a bit skewed if not misconstrued.  More correctly; what the client thinks is right, or not, doesn’t always make them correct. Change the perception.  Change the thinking.  What is ultimately important...
Permutations of Customer Happiness!

Permutations of Customer Happiness!

One of the things you learn in a college PSYC-101 class is this:  Happiness has three requirements. Those requirements are control, affection and belonging.  Think about it.  There are several possible variations, orders of, or arrangements of those three...