A ramble about the creative process and its challenges from an advertising guy’s point of view… David Ogilvy once said, “Hire people who are better than you are, then leave them to get on with it.” There is an art to the creative process itself...
They’re all connected to sales: the first sale especially. And, regardless of what medium you choose – offline or online – you need to instantly connect. You need to connect to those who are looking to buy. This group either has no experience buying what they’re...
When we tell our clients that all the websites we build are now built with responsive design, we often get the same response. What is responsive web design? Once upon a time web designers would build websites based upon what looked good on their massive screens. Then...
CONTACT: Anne Fenton, MSBDC, (508) 673-9783, amfenton@msbdc.umass.edu Creating an Effective Small Business Website: October 18, 2014 Fall River, MA – You know your business needs a website – but why, how and what’s important? Jeff Wotton and Jason Almeida, of Spectrum...
