by smgnewen | Oct 20, 2014 | Blog, Brand Development, Uncategorized
Marketing is defined as the action (or business*) of promoting and selling products or services, including market research and advertising. What is important here is focusing the connectivity of several of the keywords in the definition. Action – For every...
by smgnewen | Oct 13, 2014 | Blog
For the want of a nail the shoe was lost, For the want of a shoe the horse was lost, For the want of a horse the rider was lost, For the want of a rider the battle was lost, For the want of a battle the kingdom was lost, And all for the want of a horseshoe-nail....
by smgnewen | Oct 13, 2014 | Blog
Come join us at the 2015 Southcoast Business Expo, the largest business to business expo in the Southcoast! Nearly 100 businesses, organizations and non profits will be exhibiting at this years show. Admission is free with a business card so stop on by. When: Oct 15th...
by smgnewen | Sep 12, 2014 | Blog, Brand Development
Musings on a lifetime in advertising… Clients, account executives and advertising creatives (hate that term) could be categorized – just for fun – into three groups. The dog group. The cat group. And, the unicorn group. See? Just messing around...
by smgnewen | Sep 8, 2014 | Blog
Once upon a time any advertising that centered on the owner of a company was referred to as an egotisement. Maybe it still is. But any radio, television, print ad or website that features, promotes and stars the owner is usually bad on more than one level. If that...
