2015 Southcoast Business Expo

2015 Southcoast Business Expo

Come join us at the 2015 Southcoast Business Expo, the largest business to business expo in the Southcoast! Nearly 100 businesses, organizations and non profits will be exhibiting at this years show. Admission is free with a business card so stop on by. When: Oct 15th...
Cats, Dogs & Unicorns – Pay Attention!

Cats, Dogs & Unicorns – Pay Attention!

Musings on a lifetime in advertising… Clients, account executives and advertising creatives (hate that term) could be categorized – just for fun – into three groups.  The dog group.  The cat group.  And, the unicorn group.  See?  Just messing around...
Are You Guilty of Media Gratification?

Are You Guilty of Media Gratification?

Once upon a time any advertising that centered on the owner of a company was referred to as an egotisement.  Maybe it still is. But any radio, television, print ad or website that features, promotes and stars the owner is usually bad on more than one level.  If that...
Moving Pictures Move Sales!

Moving Pictures Move Sales!

Lights! Camera! Action! Everybody loves good commercials.  Yes, even those who say they don’t like commercials really do like commercials.  Hey – part of the Super Bowl’s allure and over the top entertainment value is, after all, the debut of the new...
Spectrum Releases Brigade Youth Program Video

Spectrum Releases Brigade Youth Program Video

[su_vimeo url=”https://vimeo.com/234755643?activityReferer=1″] Brockton Boys and Girls Brigade Youth Program Video We released a video for the Brockton Boys and Girls Brigade Youth Program centered in Brockton, Ma. In it students, community members, and...