by Spectrum Marketing Group | Nov 13, 2013 | Blog
Goobers, more specifically goober peas, are what Southerners call peanuts. The word has its roots in Africa and came with the slaves to the South. The Four Ps – Product, Price, Place and Promotion – are a standard in Marketing 101 classes. They represent...
by Spectrum Marketing Group | Nov 13, 2013 | Blog
An oxymoron is a contradiction in terms. You know, jumbo shrimp or artificial grass? With this in mind let’s take a look at the word organization. By definition it is a body of people with a particular purpose. Most businesses are referred to at one time or...
by Spectrum Marketing Group | Nov 13, 2013 | Uncategorized
There are certain tasks, situations and people you, as everyone else, dislikes dealing with. Lawyers, doctors, politicians, undertakers, car salespeople and yes, marketing consultants are on that list. They all represent a task or a situation you cannot handle...
by Spectrum Marketing Group | Nov 11, 2013 | Blog
How to Track Marketing ROI Write it down… We are believers. Believers in the tracking of marketing ROI. Whether it be your primary website, your online ad campaigns, or your traditional print ads, tracking your return on investment is something we strongly...
by Spectrum Marketing Group | Nov 11, 2013 | Blog, Spectrum News
Ron Fortier has a significant amount of experience in marketing and advertising. He attended the School of the Museum of Fine Arts, Boston and later enrolled at the University of Massachusetts Dartmouth where he received his B.F.A. He was accepted as a graduate...
