Inbound vs. Outbound Marketing

So many businesses get tired of chasing new clients. They get frustrated with advertising campaigns and their lack of ROI or lack of ability to track ROI. It is amazing how many businesses devote so much energy to outbound marketing but invest very little time in inbound marketing.

What is inbound marketing you ask? Well traditional advertising relies on interrupting people in their daily lives. They are watching a sporting event, you interrupt them to show them your TV commercial, they get their mail and you interrupt them a postcard, they listen to the radio and you interrupt them with a jingle. Inbound marketing relies on having a strong presence where people are looking for you. Particularly on the search engines.

Simply put, the best way to reach your audience is to be where they reach for you.

Consider these facts…

  • 86% or people skip t.v. ads
  • 44% of direct mail never gets opened

Google is the new yellow pages! If you haven’t considered adding inbound marketing tactics to your marketing mix then you are missing the boat. A few things you should consider…

Search Engine Optimization – the process of paying someone to help make your website more relevant in the eyes of the search engines.

Pay Per Click – is the process of getting found on page one of search engines in the sponsored links. Should be used as a short term strategy to bridge the gaps of a long term SEO strategy. Blogging- help yourself, start and maintain a regular blog.

Social Media – connect with clients and prospects in an engaging manner where they are already spending a lot of their time.

Content Marketing This would most likely fall under your seo strategy, but in essence use your website to become a resource for potential prospects by providing regular and updated content.

For more information on how to incorporate inbound marketing into your marketing mix, please feel free to call us today at 508-990-0438 or…

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Is Your Restaurant Struggling? We Can Help.

With the economy showing very little signs of recovering any time soon, many people are reducing their frequency of eating out. This means that restaurants will have to work harder than ever to bring in enough customers to stay in business. Here are some ideas to help a restaurant struggling in this economy. Read more

Planning your Marketing Budget

planning your marketing budget

Planning your Marketing Budget

Here are a few tips to establishing a marketing budget and key things to consider when planning your marketing strategy for the upcoming year. One of the first things we need to know when taking on a new client is what is the budget. Time after time we get a blank stare on confusion. You are not alone, here are some tips for planning your marketing budget.

Budget: How do you come up with a budget? Well, on average successful businesses spend between 5%-10% of their projected gross revenue on marketing and advertising. Where you fall in here depends on your type of business, how long you have been in business etc. So, take a look at your numbers for the last few years and try to project what your revenue will be for the upcoming year and divide that by 5%-10% and that should give you a good starting point for your budget, you can choose to divide that up monthly or quarterly if you wish.

Target Audience: Once you have crunched the numbers for your budget it’s time to consider what your biggest target audience will be for the upcoming year. For instance are you targeting business owners, first time home buyers, seniors etc. Once you identify your ideal client and target market this should help you identify which sources of marketing and advertising will be best for you.

Cost per 1,000 impressions: How do you determine if a media purchase is a good deal or not? First, you identify your target market and look for mediums that reach that audience. Then you take the total audience and divide that by 1,000. Now take that number and divide it by your total advertising cost to determine your total cost per 1,000 impressions or cpm.

Other Considerations: Some other things to consider are your cost per lead or cost per action such as a filled out form, phone call, website visit etc. You may also want to learn how to calculate your customer acquisition cost and lifetime value of a client to help you evaluate your ROI.

What’s trending for 2013?

Search Engine Marketing: With lean economic times it’s important to get the most out of your marketing budget. I always say there’s no better way to reach your audience then to be where they reach for you. Positioning yourself on the first page of search engine results pages for key terms prospects use to search for your type of business will prove to be a great investment for you and your business.

Time to go mobile: With the amount of time spend searching online on mobile devices overtaking the amount of time searching online form laptop and desktop computers it’s time for you and your organization to go mobile.

ROI Tip:If you are a business that relies on referrals for a large portion of your business then do not ignore the power of marketing to current and previous clients. Help to facilitate the growth of your word of mouth marketing team.

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Building Your Brand

We work with new businesses as well as existing businesses to define or redefine their brand. We start from the ground up with an initial concept and from there we can help you design or redesign your logos, theme, color scheme, print collateral, web site, social media pages, advertising campaigns and more.

Web Design

First Impressions are important. Especially when it comes to prospects viewing your website & evaluating whether or not purchase your products or services. We can custom design entire websites, design around templates or customize wordpress themes. We have many options depending on your goals, needs & budget.

 

Is Your Website Doing You More Harm Than Good?

 

So you have a website, but is your website doing you more harm than good?  A lot of our clients come to us for help on driving more prospects to their website. Problem is I am not always so sure they want to spend money to drive traffic to their website.

First impressions in life are very important. It is no different with business. A unprofessional, confusing website that leaves much to be desired can leave prospects with a less than favorable view of your business. Read more