Brand Development Articles

The word logo comes from the Greek word logos. It means, word, speech or conversation. Your logo is not only you’re a visual representation of your brand, it’s your word as well. Your word is your promise. Both customers and prospective customers recognize your...

A USP, or unique selling proposition, is a promise that delivers. Let’s break it down. U is for Unique or, like or being unlike anything else. S is for Selling. That’s why you’re in business right, to sell? Selling is exchanging one value, like money, for something of...

A brand is something some businesses take very seriously while others don’t. Your name, your face your mannerisms are your personal brand. People recognize your face and your name. They know you by your mannerisms; the way you speak, act and just by your posture. A...

What’s the one thing that you promise to your customers? What is it that they want the most? Do they match? If you owned a lumberyard, could you say you have the best 2 x 4s by far? Why not? Tradesmen and do-it-yourselfers like to go through the 2 x 4s to find the...