Blog Articles

A brand is something some businesses take very seriously while others don’t. Your name, your face your mannerisms are your personal brand. People recognize your face and your name. They know you by your mannerisms; the way you speak, act and just by your posture. A...

[su_vimeo url="https://vimeo.com/232844476?utm_source=email&utm_medium=vimeo-cliptranscode-201504&utm_campaign=28749"] Spectrum Marketing Group recently released a brochure for Brownell Boats Stands & Equipment. The brochure features products for...

What’s the one thing that you promise to your customers? What is it that they want the most? Do they match? If you owned a lumberyard, could you say you have the best 2 x 4s by far? Why not? Tradesmen and do-it-yourselfers like to go through the 2 x 4s to find the...

Ever wonder where your business fits in compared to your competition. Fits in where? Fits into either your typical customer’s conscious awareness or, as to how it compares to the competition. Let’s start with where your business fits in or, is more importantly,...