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Print Design Project For iProtect

This is an example of a recent print design and graphic design project we completed for iProtect Home Defense. iProtect is a new company providing intruder resistant windows and doors as well as safe rooms. We started off by re-designing their existing logo. We then...

Spectrum Marketing Group Releases New Website for Mass Home Assist

We are pleased to announce the release of a new website for Mass Home Assist. Mass home assist is an organization of Massachusetts real estate professionals giving back to and enhancing their local communities by offering discounted services to veterans, local heroes...

Logo – Word

The word logo comes from the Greek word logos. It means, word, speech or conversation. Your logo is not only you’re a visual representation of your brand, it’s your word as well. Your word is your promise. Both customers and prospective customers recognize your...

How to Create and Effective USP

A USP, or unique selling proposition, is a promise that delivers. Let’s break it down. U is for Unique or, like or being unlike anything else. S is for Selling. That’s why you’re in business right, to sell? Selling is exchanging one value, like money, for something of...

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