by Spectrum Marketing Group | Jan 5, 2018 | Blog, Brand Development, Client Resources, Marketing
How to Write a Value Proposition Statement With this post we will show you how to write a value proposition statement. It’s the “why” a customer should buy from your company. Though to your business this is evident, the benefits may not transfer to the consumer. It...
by Spectrum Marketing Group | Jan 25, 2018 | Blog, Marketing
The 5 P’s of Marketing In the world of marketing there’s an old principle called the four p’s of marketing, these are of course product, price, promotion and place. They come together to spell out what is necessary for a successful marketing campaign. However,...
by Spectrum Marketing Group | Aug 10, 2018 | Blog, Marketing
Storytelling in Marketing Telling a story about your brand or business can be an effective way to incorporate your company’s message into a marketing device. You want to tell your story in a way that shows who you are and what your company’s about as well as having it...
by Spectrum Marketing Group | Aug 10, 2018 | Blog, Marketing
Market research is important to understanding who your target market is and how you can reach them. To reach your target market, you need to know what information and data you need to research, what tools you can use to to expand your research, understanding the data...
by Spectrum Marketing Group | Nov 23, 2019 | Blog, Graphic Design, Marketing
The Role of Color in Marketing I recently came across this great info graphic on the role of color in marketing from www.blurbrain.com and just had to share. When starting with a new business or a business looking to rebrand itself, it always starts with colors....
by Spectrum Marketing Group | Sep 15, 2017 | Blog, Marketing
Your Guide to Working With An Agency Working with any design agency is both an exciting and worthwhile experience. For the client utilizing the service it’s the step in the right direction to bring your ideas to life and project the image you wish to portray. It is...
