A USP, or unique selling proposition, is a promise that delivers. Let’s break it down. U is for Unique or, like or being unlike anything else. S is for Selling. That’s why you’re in business right, to sell? Selling is exchanging one value, like money, for something of...
A brand is something some businesses take very seriously while others don’t. Your name, your face your mannerisms are your personal brand. People recognize your face and your name. They know you by your mannerisms; the way you speak, act and just by your posture. A...
What’s the one thing that you promise to your customers? What is it that they want the most? Do they match? If you owned a lumberyard, could you say you have the best 2 x 4s by far? Why not? Tradesmen and do-it-yourselfers like to go through the 2 x 4s to find the...
Ever wonder where your business fits in compared to your competition. Fits in where? Fits into either your typical customer’s conscious awareness or, as to how it compares to the competition. Let’s start with where your business fits in or, is more importantly,...
Remember, branding is so much more than just a logo. It’s an identity. Its communicating what you do, why you do it and who you’re doing it for. Effective brands differentiate from their competition, communicate clearly with their customers/prospects and engage their...
The Moby Dick Brewing Co. has selected Spectrum Marketing Group of New Bedford as its design partner to handle development of its website and print needs. Coming in March of 2017 Moby Dick Brewing will be serving craft beer brewed on site alongside great food at...
