Please describe your ideal clients i.e., profession, geographic location, income levels, hobbies & interests etc.
If someone was to speak about your company, what traits would you want associated with your businesses character i.e., open, honest, hardworking, easygoing etc.
Think of market pillars as talking points that help set your organization apart. These might also reinforce what is most important to your prospective clients such as reliablity, convenience, pricing, experience, education, quality etc.
Please provide your mission statement.
A vision statement helps employees, associates and vendors to understand the meaning and purpose of your business by describing the long term results of your organizations efforts.
A concise description of how you want your target market to perceive your brand.
Ex: “For consumers who want to purchase a wide range of products online with quick delivery, Amazon provides a one-stop online shopping site. Amazon sets itself apart from other online retailers with its customer obsession, passion for innovation, and commitment to operational excellence. “
Please list any pertinant experience, designations, degrees etc. that are applicable to your business.
Do you service certain towns, a geogrpahic region i.e. "greater boston" or nationwide?