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How to Create and Effective USP
A USP, or unique selling proposition, is a promise that delivers. Let’s break it down....
How to Build and Maintain a Website that Works
Oh what a tangled web you can weave! Someone once said that time is money. Then again,...
Building and Maintaining a Website
Here’s a little secret: Your website will never be done! Yes, even when you think...
How to Build Your Brand
A brand is something some businesses take very seriously while others don’t. Your...
Spectrum Releases New Brochure For Brownell Boat Stands
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USP – A Promise That Delivers!
What’s the one thing that you promise to your customers? What is it that they want the...
Positioning – It’s a Start
Ever wonder where your business fits in compared to your competition. Fits in where?...
Don’t Pay Someone to Manage Your Google Listing – It’s Free!
How to Setup and Manage Your Google Listing So, one of the things that drives me crazy...
Spectrum Marketing Group Launches Website for LLS Enterprises
We are pleased to announce the release of a website for LLS Enterprises. A structural...
Go Beyond the Boost – 7 Tips for Facebook Advertising
By: Jeff Wotton Let me just start by saying that this is a do as I say not as I do...
Web Marketers Guide to the Psychology of Persuassion
The Web Marketers Guide to the Psychology of Persuasion By Jeff Wotton: The goal of...
Google AdWords Account Setup and Management
Why SEM? Search Engine Marketing, also referred to as keyword advertising, or pay per...