Storytelling in Marketing Telling a story about your brand or business can be an effective way to incorporate your company’s message into a marketing device. You want to tell your story in a way that shows who you are and what your company’s about as well as having it...
Market research is important to understanding who your target market is and how you can reach them. To reach your target market, you need to know what information and data you need to research, what tools you can use to to expand your research, understanding the data...
The Role of Color in Marketing I recently came across this great info graphic on the role of color in marketing from www.blurbrain.com and just had to share. When starting with a new business or a business looking to rebrand itself, it always starts with colors....
The composition & layout of a new design is dependent on many variables which can be broken down into the following characteristics: Learn More Below About Composition and Layout Balance is achieved by making all elements visually equal on all sides When balance...
Alignment refers to text placement and other design elements on a page, so they visually are lined up. Doing so organizes the design as well as creates order and visual connectivity. The elements are therefore made more readable for the viewer. Here are some of the...
