This guide is to assist clients in the copywriting portion of the brand development process. We should state that we are not writers, but this is the guide we use to help our clients. Some of our clients choose to write their own copy, while others choose to work with...
This is an example of a recent print design and graphic design project we completed for iProtect Home Defense. iProtect is a new company providing intruder resistant windows and doors as well as safe rooms. We started off by re-designing their existing logo. We then...
We are pleased to announce the release of a new website for Mass Home Assist. Mass home assist is an organization of Massachusetts real estate professionals giving back to and enhancing their local communities by offering discounted services to veterans, local heroes...
The word logo comes from the Greek word logos. It means, word, speech or conversation. Your logo is not only you’re a visual representation of your brand, it’s your word as well. Your word is your promise. Both customers and prospective customers recognize your...
A USP, or unique selling proposition, is a promise that delivers. Let’s break it down. U is for Unique or, like or being unlike anything else. S is for Selling. That’s why you’re in business right, to sell? Selling is exchanging one value, like money, for something of...
