There are certain tasks, situations and people you, as everyone else, dislikes dealing with. Lawyers, doctors, politicians, undertakers, car salespeople and yes, marketing consultants are on that list.
They all represent a task or a situation you cannot handle directly because you don’t possess the knowledge, experience or authority they do. If you did, you wouldn’t need them or their services.
Each one of these professionals represents a solution. Lawyers: protection in legal matters. Doctors: diagnosis and a return to health. Politicians: representing your needs or point of view. Undertakers: preparation for the inevitable. Car salespeople: gatekeeper to your transportation needs.
Last and by all means not least on the list is the marketing consultant. This individual is described as someone who is involved in the profession of assisting businesses to research, promote, and sell products or services.
All of these professions represent very personal and private issues or problems that require a high level of trust. What are some of the most trusted professions?
Military service men and women, firefighters, teachers, nurses and postal workers. Isn’t it all a matter of perspective? If your business needs marketing consultation – don’t put it off.
Marketing is something you can be directly involved in, such as your health, even if you were not schooled in or trained as a marketer. Don’t think of it as marketing.
Think of it as something you need and trust. Engineering for example. It’s all about the design, building, and use structures. Marketing is not really that different.
Call us to discuss how we can work with you to design a plan to build the framework you need to operate a profitable business. There’s no cost or obligation for the first meeting!