by Spectrum Marketing Group | Apr 27, 2015 | Blog, Brand Development
Here’s something to think about. Invodo, a visual commerce research company says, “92 percent of mobile video viewers share videos with others.” That’s today’s version of word-of-mouth! In an article in Forbes Magazine, the author, Darcy Travlos says that “Mobile and...
by Spectrum Marketing Group | Apr 27, 2015 | Blog
Okay, it’s called Programmatic Media Buying. And, although it sounds like something you can’t wrap your head around, it’s the hottest thing in marketing and advertising! What is it? It’s online display advertising on the most targeted level...
by Spectrum Marketing Group | Apr 8, 2015 | Blog, Photo/Video, Social Media, Uncategorized
Branded web video? What is it and why should you care? Well if the following statistics didn’t get your attention, what else would you like to know about it? 1.2 billion online videos will be viewed today alone. Over half of consumers surveyed said that when...
by Spectrum Marketing Group | Apr 8, 2015 | Blog, Web Design
Most people, web browsing prospects especially, who are searching the web can be divided into two groups: Those Looking to Buy and Those Ready to Buy. How can you tell which is which? Those who are looking to buy have already committed themselves to finding a...
by Spectrum Marketing Group | Mar 30, 2015 | Blog, Photo/Video
According to a May 2013 forecast by www.cisco.com, “Nearly 70% of all consumer internet traffic will be video…” That means an, “…equivalent of 5 million years of video viewing crossing the internet every month.” By 2017 there will...