by smgnewen | Sep 22, 2014 | Blog
What is remarketing? Have you ever visited a website to check out a particular product or service, left that site and then noticed ads for them following you wherever you went on the web? Creepy huh? But, it got your attention didn’t it? And perhaps prompted you...
by smgnewen | Sep 12, 2014 | Blog, Brand Development
Musings on a lifetime in advertising… Clients, account executives and advertising creatives (hate that term) could be categorized – just for fun – into three groups. The dog group. The cat group. And, the unicorn group. See? Just messing around...
by smgnewen | Sep 8, 2014 | Blog
Once upon a time any advertising that centered on the owner of a company was referred to as an egotisement. Maybe it still is. But any radio, television, print ad or website that features, promotes and stars the owner is usually bad on more than one level. If that...
